MTV_Brand_New
MTV Brand New
Television channel
MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006.[1] The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.
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MTV Brand New hosted a showcase at the Electric Ballroom from 2011 to 2018.[2]
MTV Brand New closed on January 10, 2011, in Italy, then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021.