Macron (sportswear)

Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[2]

Macron S.p.A.

Type	Private
Industry	Textile
Founded	1971; 50 years ago (1971)
Headquarters	Crespellano, Bologna , Italy
Key people	Francesco Bormioli (President) Gianluca Pavanello (CEO)
Products	Sportswear Sports equipment
Revenue	€ 97,8mln€ (2018)[1]
Number of employees	320
Website	macron.com

Macron operates in three main business areas:

• Teamwear: for football, basketball, rugby, volleyball, baseball, handball, five-a-side football, and running.
• Merchandising: official kits, free-time apparel, and accessories for the supporters of Macron's sponsored clubs.
• Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.[2]

History

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Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[2] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[2]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[2] Expansion beyond the domestic Italian market began in 2005.[2]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[3] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[3]

Corporate governance

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As of 2014^[update], Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] and the company's president was Francesco Bromioli.[5]

Sponsorships and customers

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Macron sponsors or make a variety of organizations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.

Associations

Australian rules football

• Port Adelaide

Baseball

Basketball

National teams

• Ireland
• Malta
• Norway
• U.A.E.
• Lebanon

Club teams

Football

International confederations

• UEFA

National teams

Africa

•  Central African Republic
•  Congo
•  Eswatini
•  Madagascar

Europe

Asia

•  Bahrain
•  Guam

Americas

•  Dominican Republic

Domestic leagues

• Canadian Premier League
• Football League
• Maltese Football Referees
• Ligi Kuu Tanzania Bara

Referees

Macron is also the official referee kits supplier for the leagues:

Club teams

Futsal

Domestic Leagues

• South Australian Futsal League
• Adelaide Fusion Futsal Club
• Gepps Cross Knights Futsal Club
• Pro Futsal Macron state futsal league

Club teams

• Sporting CP

Handball

National teams

•  Guinea
•  United Arab Emirates

Club teams

Rugby Union

National teams

• Canada
• Germany
• Italy
• Mauritius
• Portugal
• Romania
• Scotland
• Sweden
• Wales

Club teams

Rugby League

• Canada Rugby League
• Featherstone Rovers
• Parramatta Eels
• Sheffield Eagles
• Newcastle Thunder
• Wakefield Trinity Wildcats

Weightlifting

• Italy

Volleyball

National teams

•  Kazakhstan
•  Algeria (men's team)
•  Chile (men's team)
•  Ukraine (men's team)

Club teams

Wheelchair power hockey

• Warriors Viadana Wheelchair Hockey

Notes and references

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Notes

a.

^ Kosovo is the subject of a territorial dispute between the Republic of Kosovo and the Republic of Serbia. The Republic of Kosovo unilaterally declared independence on 17 February 2008. Serbia continues to claim it as part of its own sovereign territory. The two governments began to normalise relations in 2013, as part of the 2013 Brussels Agreement. Kosovo is currently (this note self-updates) recognized as an independent state by 98 out of the 193 United Nations member states. In total, 113 UN member states recognized Kosovo at some point, of which 15 later withdrew their recognition.

References