Markus_Giesler
Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[2] technology consumption,[3] moral consumption,[4] and the role of multiple stakeholders in the market creation process.[5] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world."[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.[8] He emigrated to Canada in 2004.