A marriage proposal planner is a professional event coordinator who specializes in planning marriage proposals. A proposal planner is a relatively new profession in the wedding industry. Proposal planners suggest marriage proposal ideas, scout proposal locations, negotiate rates with vendors, draw up contracts, hire photographers, create romantic setups, acquire permits, and help clients choose engagement rings.^[1] Proposal planners interview the proposer and ask questions about the couple. They then use those answers to create a unique proposal idea.^[2]

The mass media and social media are partly responsible for the emergence of proposal planners. There are fancy proposals on TV, and women's expectations are rising. Men have trouble meeting those expectations without some help.^[3]