On January 19, 2010, the Utah Valley University announced its plans to sell the naming rights to the arena at the request of the donor family, to help the university raise money.[2] At the same time, the university named its education building after David O. McKay. On August 30, 2010, Utah Community Credit Union (UCCU) announced it acquired the naming rights to the arena.[3]
The UCCU Center has grown to host many top touring shows such as ZZ Top, Boston, Lonestar, Styx, Maroon 5, Lifehouse, INXS, OneRepublic, Jimmy Eat World, Paramore, Fall Out Boy, Kelly Clarkson and more recently The Killers, Phillip Phillips, Pentatonix, Panic! at the Disco and Bastille.
Bastille brought their Bad Blood: The Last Stand Tour to the arena on November 11, 2014.
Fall Out Boy & Paramore brought their co-headlining tour, Monumentour, to the arena on August 13, 2014, with New Politics as the opening act.
Panic! at the Disco brought their Death of a Bachelor Tour to the arena on March 18, 2017, with MisterWives and Saint Motel as the opening acts.
Bastille brought their Wild, Wild World Tour to the arena on April 13, 2017, with Mondo Cozmo as the opening act.
Paramore brought their After Laughter tour to the arena on September 22, 2017, with Best Coast as the opening act.
Louis Tomlinson brought his Louis Tomlinson World Tour to the arena on March 1, 2022, with Sun Room as the opening act.
Olivia Rodrigo brought her Sour Tour to the arena on April 9, 2022, with Gracie Abrams as the opening act.
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