Me_Naiset

<i>Me Naiset</i>

Me Naiset

Women's magazine in Finland

Me Naiset (Finnish: We the Women) is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country[1] and has been in circulation since 1952.

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History and profile

Me Naiset was established in 1952.[2][3][4] Its founder was Kaarlo Mantere, a Finnish publisher.[3] Later it was sold to Viikkosanomat Oy.[3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays.[1][5] The company acquired the magazine in 1957.[6] In 1958 the magazine began to employ its own fashion models.[3] Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started.[7]

The headquarters of Me Naiset is in Helsinki.[8][9] Target audience of the magazine is women living in big cities and in Southern Finland.[5] Its sister magazine is Me Naiset SPORT.[10]

Me Naiset focuses on fashion, beauty and shopping.[5] However, until the end of the 1990s the weekly mostly published articles on social and political topics.[11] From the early 2000s it began to feature articles about motherhood.[12]

Replacing Riitta Pollari,[13] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012.[1] On 23 July 2012 Johanna Lahti became its editor-in-chief.[1]

Circulation and popularity

During the early years Me Naiset sold 25,000 copies.[3] Its circulation rose to 36,000 copies in 1958.[3] The average circulation of the magazine was 70,000 copies in 1961.[3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.[3] In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country.[14] Its circulation was 133,000 copies in 1978.[3]

The weekly had a circulation of 124,485 copies in 2004.[3] Its circulation was 134,000 copies in 2007.[15][16] The circulation of the magazine was 147,354 copies in 2010[17] and 146,248 copies in 2011.[1][18] Its circulation was 138,594 copies in 2012[19] and 119,631 copies in 2013.[20] As of 2014 Me Naiset was the most popular women’s general magazine in Finland.[21]

See also

List of magazines in Finland

References

  1. [1]
    "Johanna Lahti appointed Editor-in-Chief of Me Naiset". Publicitas. 1 June 2012. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
  2. [2]
    "Women's Magazine as a Place of Publicity and Journalism". University of Tampere. 11 October 2011. Retrieved 12 April 2015.
  3. [3]
    "Me Naiset". Super Brands. Archived from the original on 5 March 2016. Retrieved 9 April 2015.
  4. [4]
    Laura Saarenmaa (2011). "Politicians as Cover Girls" (PDF). Cardiff University. Archived from the original (Conference Paper (Mapping the Magazine 3)) on 15 March 2012. Retrieved 9 April 2015.
  5. [5]
    "Me Naiset". Sanoma Magazines. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
  6. [6]
    "SanomaWSOY Corporation - Company Profile". Reference for Business. Retrieved 9 April 2015.
  7. [7]
    Heidi Kurvinen (2015). "Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women's Magazine—The Case of Anna, 1965–1970". In Yulia Gradskova; Sara Sanders (eds.). Institutionalizing Gender Equality: Historical and Global Perspectives. Lanham, MD: Lexington Books. p. 23. ISBN 978-1-4985-1674-7.
  8. [8]
    "Me Naiset. Factsheet". Adnative. Archived from the original on 14 April 2015. Retrieved 9 April 2015.
  9. [9]
    The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
  10. [10]
    "The new Me Naiset SPORT inspires wider audiences". Publicitas. 3 February 2012. Retrieved 9 April 2015.
  11. [11]
    Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 289–303. doi:10.1177/0267323114523887. S2CID 144485316.
  12. [12]
    Emmy Kurjenpuu (2001). "Women's Magazines Meet Feminist Philosophy". In Anu Koivunen; Susanna Paasonen (eds.). Conference Proceedings for Affective Encounters: Rethinking Embodiment in Feminist Media Studies. Turku: University of Turku. p. 118. ISBN 9789512922376.
  13. [13]
    Tiina Huokuna (2009). "What's New?" (PDF). Hansa Press. No. 1. Archived from the original (PDF) on 24 March 2016. Retrieved 17 March 2016.
  14. [14]
    Laura Saarenmaa (2015). "Between Sovietism and Americanization. Ideals of femininity during and after the Cold War in Finland". Feminist Media Studies. 15 (1): 134. doi:10.1080/14680777.2015.988396. S2CID 143417108.
  15. [15]
    Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  16. [16]
    Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
  17. [17]
    "Magazine Facts 2011" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 9 April 2015.
  18. [18]
    "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 9 April 2015.
  19. [19]
    "Magazine Facts 2013" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 30 April 2015.
  20. [20]
    "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 9 April 2015.
  21. [21]
    Reeta Pöyhtäri (2014). Immigration and ethnic diversity in Finnish and Dutch magazines. Articulations of subject positions and symbolic communities (Ph.D. thesis). University of Tampere. p. 41. ISBN 978-951-44-9366-9.
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