Mini Cheddars were the result of product diversification by McVitie's in 1984–1985. New flavours were later introduced, including Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese and Mature Cheddar. They are commonly sold as a snack in pubs throughout the United Kingdom, and from shops, in one-portion packets and multi-portion drums.[1][2]
In 2015, a range of crispier, crinkled Mini Cheddars called Crinklys was launched, with flavours such as Cheese & Onion, Salt & Vinegar, Prawn Cocktail and Sweet Chili.
In 2017, three new cheese flavours were added to the range: Stilton, Red Leicester and Smoked Applewood. Also, they released their Mini Cheddar Crispy Thins.
As of 2019, Jacob's Mini Cheddars were available in eight flavours - Cheddar, Smoked Cheddar, BBQ, Red Leicester, Blue Stilton, Monterey Jack, Pepper Jack and Branston Pickle.
In 2020 three new limited edition flavours were added; Nacho cheese & jalapeno, lime and chilli and chipotle chilli wings.
In 2021, three new flavours were added; Ploughman's, Blue cheese and Chilli cheddar. However, as of 2023, these versions are no longer available in the UK.
Cheddars Baked Cheese Biscuits are a smaller version of the biscuit usually found in multipacks. Available in flavours such as; Cheddar Cheese, Smoked Cheddar, BBQ, Pepper Jack and Brandston Pickle. The larger Cheddar biscuit also referred to as ‘Giant Mini Cheddars’ is the successor of the Mini Cheddars.