The Miss Universe Ireland is a national beauty pageant that has selected Ireland's representative to the Miss Universe pageant since 2002.

Beginning in 2002 Andrea Roche, who represented Ireland at Miss Universe 1998 in the United States, was the national director of Miss Universe in Ireland. Through the Andrea Roche Model agency, the contestants trained to be the next representative of Ireland at the contest. Between 2002 and 2015 the Andrea Roche era resulted in only one high-placed result in Miss Universe, in 2010, with Rozanna Purcell.

Through the organization, the winner is provided a platform based on her objectives for the year. She will serve as ambassador for the country of Ireland. She will be the face of beauty and fashion brands and bring awareness to social causes for the greater good of communities across Ireland. Alongside The Miss Universe Ireland Organization, she will plan how to achieve her personal and professional goals on the national and global scale.

• Personal Interview: Contestant's will be judged by their ability to articulate themselves. This is the opportunity for the judges to get to know who you are.
• Swimwear competition: Each contestant will walk the runway during the swimsuit segment displaying her dedication to a healthy lifestyle.
• Evening Gown competition: The judges and fans will see the contestants’ personal style as they walk the stage in their evening gown of choice. However, the exact design of the gown does not count towards the total score and instead the judges focus on how confidently each woman presents herself.