Moe's_Southwest_Grill
Moe's Southwest Grill
Fast casual chain of Mexican restaurants
Moe's Southwest Grill, referred to informally as Moe's, is an American fast casual restaurant franchise chain that was founded in Atlanta, Georgia on December 9, 2000[1] by Raving Brands. The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers", and this theme led to the music-related artwork found in the original design.[2]
Moe's Southwest Grill—together with Schlotzsky's, Carvel, Cinnabon, McAlister's Deli, Jamba and Auntie Anne's brands—is part of the Focus Brands portfolio of brands.
The restaurant chain originally featured artwork depicting deceased music legends and licensed a special rock soundtrack from Muzak that consisted of music from deceased musicians or bands with a notable deceased musician. After a lawsuit from the estate of Jerry Garcia, depictions of actual people were removed from the decor.[3] The menu, which initially featured puns based on people and popular phrases from music, television, and movies was revamped to remove nearly all phrases that may result in legal issues.[4]