Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. The magazine was designed to appeal to the 30 to 45-plus age group, or the baby boomer generation. Mojo was first published on 15 October 1993. In keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts, it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it, including Charles Shaar Murray, Greil Marcus, Nick Kent, Jon Savage and Sylvie Simmons. The launch editor of Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.
|First issue||October 1993|
|Company||Bauer Media Group|
While some criticise it for its frequent coverage of classic rock acts such as the Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on the White Stripes, whom it has covered as zealously as it has many older acts.
Mojo regularly includes a covermount CD that ties in with a current magazine article or theme. It introduced the Mojo Honours list, an awards ceremony that is a mixture of readers' and critics' awards, in 2004.
In early 2010, Mojo was involved in a controversial move by its new parent company, Bauer, to unilaterally impose a new contract on all photographers and writers, taking away their copyright, and offloading liability for libel or copyright infringement from the publisher onto the contributor. Two hundred photographers and writers from Mojo and Bauer's other music magazines, Kerrang! and Q, were reported as refusing to work under the new terms.