Motor Trend (TV network)

Motor Trend is an American sports television network owned by Motor Trend Group, a subsidiary of Warner Bros. Discovery, it primarily broadcasts automotive-themed programming, including motorsports events.

Motor Trend
CountryUnited States
HeadquartersSilver Spring, Maryland
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerWarner Bros. Discovery
ParentMotor Trend Group
Sister channels
History
LaunchedJune 17, 2002; 19 years ago (2002-06-17)
Former names
  • Discovery HD Theater
  • (2002–2007)
  • HD Theater
  • (2007–2011)
  • Velocity
  • (2011–2018)
Links
Websitewatch.motortrend.com

It was originally founded in 2002 as Discovery HD Theater (later HD Theater), the first 24/7 high-definition basic cable network. It featured high-definition programming from its other channels. Redundant after the introduction of high-definition simulcasts for Discovery's networks, it re-launched in 2011 as Velocity—an "upscale male" network primarily featuring automotive programming. Following Discovery's acquisition of a majority stake in the magazine's publisher, it was announced that Velocity would rebrand as Motor Trend on November 23, 2018, as a brand extension of the automotive magazine Motor Trend.

As of January 2015, approximately 85.3 million American households (87.9% of households with television) receive Motor Trend.[1]


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