My_FM

My (radio station)

My (radio station)

Radio station in Kuala Lumpur


My (formerly My FM, stylised as MY on radio)[2] is a Malaysian-Chinese language radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. In 2015, as according to Nielsen RAM Survey Wave #1, My FM maintained its position as Malaysia's leading Chinese-language station with over 2.0 million listeners,[3] it was challenged by 988 which is currently the leading Chinese radio station there.

Quick Facts Broadcast area, RDS ...

History

My FM went on air on 1 August 1998, after previously broadcast as an Astro-only radio channel since the launch of the satellite network on 1 June 1996 under the name Chuan Zhen Xin Qu Tai (Chinese name: 傳真心曲台, literally "Fax heart song"). Prior to this, the frequencies of MY FM was used by TalkRadio, along with Hitz FM, Mix FM, Light & Easy and Classic Rock (still available on Astro and online, frequency taken over by Era FM, which also began broadcasting on 1 August of that year) was among the earliest privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves on New Year's Day 1997 at midnight stroke MST. It was the second private Chinese radio station in Malaysia after REDI-FM 98.8 (now 988), which had begun broadcasting two years earlier as a trilingual station, but Chinese content represents 50 percent of its programming before it was relaunched as full-fledged Chinese radio station in December 1997. The country had only one Chinese-language radio station before this, which was the government-owned Radio Malaysia Channel 5.

Originally, the radio station mainly focused on Chinese songs for all ages. However, with the launch of Melody FM in August 2012, which replaced XFM on Astro and FM frequencies (continued as an online station but now defunct), some older songs and announcers were moved from MY FM to that new radio station.

On 1 October 2023, Astro Radio has stopped its operations in Sabah and Sarawak. Despite this move, radio broadcasts for ERA Sarawak and ERA Sabah will continue as usual but operations will be moved back to Kuala Lumpur from 1 January 2024. The Chinese language channel, My Sabah and My Sarawak will have their broadcasts returned to Kuala Lumpur.[citation needed]

Tagline

  • 音乐无限 贴心空间 Great Music, Great Company(1998 - 2008)
  • 至尊10载 有你更精彩(2008 - 2009)
  • MY FM MY MUSIC(2009 - 2018)
  • More Music More FUN (2015 - 2018)
  • MY 好玩 MY, It's so Much FUN (up from 2018)

Frequency

More information Frequencies, Broadcast area ...


Television satellite


References

  1. "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 4 May 2016.

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