Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.^[1]

Nature Valley first launched with a granola cereal, but after realising that their product could not be eaten outside and on the go, they introduced its granola bar in 1975.^[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.^[3]