1981–1990s – Creation and contract competition

Wide World of Sports (WWoS) is a long-used title for Nine's sport programming. All sports broadcasts on Nine air under the WWoS brand. It was also the name of a popular sports magazine program that aired most Saturdays and Sundays. This program filled many of the summer daytime hours. It was first pitched by Gordon Carr who went on to hold a broad portfolio in WWoS. The program premiered at 1:00 pm on Saturday, 23 May 1981, and was initially hosted by Mike Gibson and Ian Chappell, before being hosted in the 1990s by Max Walker and Ken Sutcliffe. Ian Maurice was the regular anchor at the WWOS Update Desk. The show ended in 1999, due in large part to the rise of Fox Sports (which Nine's owner owned half of) and other subscription sport channels,^{[citation needed]} but the show returned in 2008 on Sunday mornings.

It was unrelated to the series "Wide World of Sports" aired by ABC in the United States, which started in 1961.^[1] From the early 1970s, the main sport aired nationally under the WWoS brand was cricket. Nine's majority owner Kerry Packer created World Series Cricket in part because he couldn't obtain the rights to Australian test matches at home, even though he offered the Australian Cricket Board a $1.5 million 3-year contract which was rejected by the ACB who signed a 3-year deal with the ABC to broadcast test matches. This led to Packer signing in secret some of the world's best cricket players for a breakaway competition.

In 1978, 35 of the "world's best players" had signed with Packer's World Series Cricket, which was broadcast in competition with ABC's cricket coverage of the ICC. Nine's Wide World of Sports was the "first broadcaster to put a microphone on the players for an international cricket match," which later became common practice in the industry.^[2] ABC and Nine then signed a truce after a long dispute in 1979, with Nine securing the exclusive rights to telecast Australian cricket. From that point until 2006, Nine based its summer schedule around broadcasts of cricket internationally and domestic. Its cricket broadcasts in that era revolutionized the way the sport was covered, featuring cameras placed at both ends of the field (after Packer famously complained about seeing "cricketer's bums" every second over), instant replays, and other innovations. World Series Cricket made many other changes to cricket, having a huge impact on the game.

David Hill was among the early executives that developed WWoS.^[3] In the early 1980s, well-known hosts and presenters on Wide World of Sports included Mike Gibson^[4][5] and Ian Chappell,^[5] both the inaugural hosts of the Saturday afternoon program in 1981.^[6]

Billy Birmingham in 1984 released a comedy album that satirized cricket "and in particular Channel Nine's iconic commentary team with Richie Benaud the central figure," which became popular in Australia,^[7] called The Wired World of Sports. Among the hosts satirized were his friend Mike Gibson.^[6] Birmingham went on to release a series of albums ridiculing all aspects of Wide World of Sports, calling the show "Wired World of Sports". From the first to the most recent (2006), all have reached number one on the Australian album chart.

David Hill helped establish Nine's Wide World of Sports early on, and was a "sounding board when the billionaire famously sold the network to Alan Bond and then bought it back three years later for less than a quarter of the price." Writes the Sydney Morning Herald, "Packer's decision to sell Nine to Bond in 1987 for $1.2 billion - before buying back the network in 1990 for $250 million - is legendary in Australian television."^[8] Other early broadcasters at WWoS included Ron Casey.^[9]

January 1995 saw the beginning of Premier Sports Network, the channel that was to become Fox Sports. It secured the rights to Australia's cricket tour of the West Indies, Nine's first challenge since winning its World Series war. Nine tried to stop the broadcast under Australia's "anti-siphoning" rules, which exist to stop certain popular sporting events being screened exclusively on pay television. But it failed when Premier Sports Network came to an agreement to broadcast the tour free to air on Network 10. ^{[citation needed]}

WWoS's other main sport was and is rugby league. This was challenged in 1997 by the establishment of Super League, the repercussions of which led to Nine's parent company owning half of Fox Sports that year, and ultimately Nine's move away from popular live sport.^{[citation needed]} This partial purchase of Fox Sports roughly coincided with the end of Nine's traditional Saturday and Sunday daytime schedule of sports programming. What had once filled it now filled subscription channels, mainly Fox Sports. Old movies and other low rating programs filled much of the space. Between the late 1970s and 1997, when Australians had wanted to watch continuous sport at home on a summer weekend, they had largely done so by tuning to Nine. Those in NSW, Queensland and the ACT did this all year round, due to rugby league's popularity in those areas. Now Fox Sports had that mantle, and gave viewers continuous sport all week long.

In 1990s, the Wide World of Sports marketed sports paraphernalia such as signed and framed bats, and items from the Australian Rugby League.^[10]

Paul Sheahan hosted Nine's Wide World of Sports program until 1999.^[11] Max Walker hosted until it ended in 1999.^[12][13]

2000–2008 – Changing broadcasting deals

In 2001, The Nine Network acquired broadcast rights for Friday night and Sunday afternoon games in the Australian Football League, the elite Australian rules football competition in 2001. Seven had previously held the TV rights for 44 years prior.^[14] They shared the rights with Network Ten and Foxtel from 2002 through to 2006, but the deal assigned exclusive rights for the finals series to Ten, a deal which reportedly flabbergasted Nine boss Kerry Packer.

As it also had the rights for all major swimming competitions until 2008, major swimming competitions were shown in primetime. During the early to mid-2000s, Nine for the first time had the FTA rights to the highest competitions of Australia's four biggest spectator sports: rugby league, Australian rules (shared with Ten), cricket and swimming. While Nine no longer had the volume of sport it once had, during the 2000-2006 period it dominated non-Olympic sport broadcasting in Australia.

With existing agreements then set to expire in 2006 and 2007, in 2005, Channel Nine secured a deal to air NRL games until the end of 2012.^[15]

Eddie McGuire was named CEO of Nine Network with oversight of the Wide World of Sports brand in 2006.^[16]

In January 2006, the Seven Network and Network Ten exercised their "first and last" rights agreement with the AFL to trump the Nine Network's $780 million bid for broadcasting rights for the years 2007 to 2011.^[17] If Seven and Ten were unable to match the AFL's "quality of coverage" demands by 5 May 2006 (better coverage into regional areas, northern states and on pay television, as promised in the Nine bid) the AFL would have been allowed to award the broadcasting rights back to Nine.

The Seven/Ten consortium, however, obtained the rights,^[18][19] with Nine broadcasting its last AFL match on Sunday 3 September 2006. The match was hosted by Tony Jones with a guest appearance from Nine's then chief executive and former AFL commentator Eddie McGuire.

In 2004, it was making an annual income of around $30 million on broadcasting Australian cricket, with the television rights expiring at the end of the 2006. Around 2004, Cricket Australia began negotiating for a higher price.^[20] In 2005, Nine Network bid on cricket for $45 million a year, winning the contract and signing a seven year deal with Cricket Australia.^[21]

From the beginning of the 2006-2007 cricket season, Nine no longer broadcast Australian domestic cricket.

In 2012, Nine Network had a $1 billion contract for NRL rights and a $300 million cricket rights deal set to expire the following March.^[22]

Instead, it replaced the coverage with delayed National Basketball League matches in October, with weekly one-hour highlight shows and full games.^[23] The domestic cricket matches, long a mainstay of Nine's summer programming, moved exclusively to Fox Sports.

2008–2020: return of Wide World of Sports

After a ten-year hiatus, it was announced that the Wide World of Sports weekly television program would return to Nine on 16 March 2008,^[24] using the same theme song as the old version, as well as accessing old footage for replays. This show was hosted by the previous host Ken Sutcliffe, with footy show star James Brayshaw as well as former Australian cricketer Adam Gilchrist. Revolving co-hosts included former swimmers Giaan Rooney, Nicole Livingstone and former cricketer Michael Slater.^[25] That year, it broadcast the Australian Open with its own team of commentators.^[26] The show originally aired for 90 minutes but was recently extended to two hours. It aired on Sunday mornings at 9am till 11am.^{[citation needed]}

In 2008, the Nine Network and Microsoft joint venture ninemsn had a section dedicated to the Wide World of Sports.^[27] In 2009, Grant Hackett^[28] and Michael Slater joined the team as co-hosts alongside Sutcliffe and Rooney. Livingstone did not return, as she joined Network Ten as a commentator. Rooney resigned from the Nine Network at the end of 2012 to join the Seven Network. It was thought that the Seven Network would continue its tradition of airing the Olympic Games for the 2012 Summer Olympics in London. However, Nine in joint partnership with Foxtel, has secured broadcasting rights which the network has described as the most comprehensive coverage of the Olympics. The partnership also won the rights to the 2010 Winter Olympics in Vancouver.^{[citation needed]}

For more than 40 years, the Nine Network had also broadcast the prestigious Wimbledon tennis tournament before ultimately dropping it after the 2010 tournament, citing declining ratings.^[29] The last Wimbledon match televised by Nine was the men's singles final played between Rafael Nadal and Tomáš Berdych, which Nadal won. The Seven Network have since picked up the broadcasting rights to Wimbledon, from 2011 onwards.^[30] The Australian Rugby League Commission in August 2012 agreed to a five-year broadcast deal in Australia with Nine Entertainment to air on its Wide World of Sports brand, and for $1.025 billion, was the "most lucrative agreement in rugby league history."^[31]

In 2013, the Wide World of Sports brand was facing challenges from other television networks its broadcast rights to Cricket Australia. Nine had a contract clause, however, so that if it were to "match the highest offer means it is still expected to retain the rights, despite its exclusive window for negotiations having closed."^[32] With Nine Network's cricket coverage winning in 1982, the television show won "Most Popular Sports Program" at the Logie Awards in 1986.^[33] It was nominated for the "Most Popular Sports Coverage" award at the 2009, 2010, 2013, 2014 and 2015 Logie Awards, being beaten by The NRL Footy Show on all occasions.^{[citation needed]}

Until 2016, Steve Crawley was the rugby league boss at Wide World of Sports, when he was hired by FOX Sports.^[34] He was replaced by Tom Malone as Director of Sport.^[35] After she was fired in 2014 as a cost-cutting measure, in 2016 Emma Freedman again signed up with Channel Nine's Wide World of Sports as an announcer.^[36] The weekly show was no longer airing as of 2017. Sports Sunday replaced the show in the Sunday 10am time slot.

In 2017, the WWoS channel was featuring the Netball World Series, hosted by Erin Molan and with commentators Liz Ellis, Sharelle McMahon, Cath Cox and Anne Sargeant.^[37] In 2017, the channel signed Ray Warren for five more years, for as long as they retained their rugby league rights.^[38] Also that year, WWoS announced a GPS player tracking system into its rugby broadcasting.^[39] WWoS relinquished the rights broadcast cricket in 2018 to Seven West Media, instead picking up the Australian Open tennis broadcast for that summer.^[8] In 2019, the WWoS was streaming rugby on its digital platform, with a rugby commentary team led by Ray Warren.^[40] In 2018, WWoS announced had secured "free TV and streaming rights" for the Masters Tournament to be played at Augusta National Golf Club.^[41]

The Wide World of Sports studio was set up in Melbourne for the 2019 Australian Open for tennis, with a commentary team headed up by John McEnroe^[42][43] and Jim Courier.^[42] Originally Wide World of Sports had been set to air it for 2020 until 2024, but they were sold the 2019 broadcast rights by Seven Network.^[43] Nine's Wide World of Sports in 2019 included the Australian Open, "the Sydney International, Brisbane International and Hopman Cup tennis tournaments, the Holden State of Origin, the Cricket World Cup, the Ashes, The Masters and the NBL."^[44]

Macquarie Media in 2020 began airing an hour-long Wide World of Sports radio broadcast hosted by Mark Levy.^[45][46] Also in April 2020, WWoS introduced a new show on the Australian Open, hosted by Todd Woodbridge and Sam Groth, titled the Greatest Australian Open Matches.^[47] In 2020, the National Rugby League and Nine resolved a contract dispute over scheduling.^[48]

2020–present: rugby and tennis expansion, Stan Sport, Melbourne Cup

In November 2020, Nine Entertainment Co. acquired rights to Rugby Australia, as well as the French Open and The Championships, Wimbledon, with plans for pay-television coverage (ad-free and on-demand) to migrate to a new sport-oriented package on its subscription streaming service Stan, and selected matches/events to be broadcast free on the Nine Network.^[49][50][51]

On 8 February 2023, it was announced that Nine had re-gained the rights to the Olympic Games from 2024 through to the 2032 Summer Olympics in Brisbane.^[52][53] On 20 February 2024, it was announced Nine had obtained the rights to broadcast the Melbourne Cup from 2024 through to 2029.^[54][55][56]

Current

Past

¹ The Nine Network televised the 2011 US Open final between Serena Williams and Samantha Stosur in its entirety.^[57]

Sports Sunday

• Roz Kelly (2022–present)
• James Bracey (host, 2018–2022)
• Liz Ellis
• Peter FitzSimons
• Mark Taylor
• other assorted guests

Wide World of Sports

Past

Any Given Sunday

• James Brayshaw (2005)
• Nicole Livingstone (2006)
• Garry Lyon (2005)
• Mick Molloy (2006)
• Sam Newman (2005)

2012 London Olympics

Various Nine programs including Today, Mornings, Millionaire Hot Seat, The Footy Show, 60 Minutes and Australia's Funniest Home Videos went on hiatus during Nine's broadcast of the 2012 London Olympics. A daily two-hour highlights package London Gold aired at 9am weekdays following the live overnight coverage.

Rugby league

Tennis

Cricket

Current

• Roz Kelly (host)
• Mark Taylor (analyst)
• Callum Ferguson (analyst)
• Steve O'Keefe (analyst)

Netball

Association Football

• Clint Stanaway (host, 2015–2017)
• Michael Bridges (expert analysis, 2015–2017)
• David Zdrilic (expert analysis, 2015–2017)
• Harry Kewell (expert analysis, 2017)
• Craig Moore (expert analysis, 2017)
• Brenton Speed (commentator (via Fox Football, 2015–2017)

Tour Down Under Cycling

• Tim Gilbert (host, 2012–2018)
• John Steffensen (co-host, 2016–2018)
• Phil Liggett (commentator, 2012–2018)
• Paul Sherwen (commentator, 2012–2018)
• Robbie McEwen (commentator, 2012–2018)

Rugby union

National Basketball League

• Bill Baxter (host, 2015–2016)
• Brad Rosen (expert analysis, 2015–2016)

Australian Rules Football

Swimming