Northwave^[1] is a sporting equipment manufacturer started in Montebelluna, Italy, by Gianni Piva and owned by the Piva family.

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Quick Facts Company type, Industry ...

Northwave s.r.l.

Company type	Private
Industry	Cycling Snowboard
Founded	1991; 33 years ago (1991) in Montebelluna
Founder	Gianni Piva
Headquarters	Pederobba , Italy
Brands	Northwave Drake Snowboard
Website	https://www.northwave.com

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The company began as a shoe manufacturer in the early 1980's, when they produced shoes for other businesses. In the late 1980s while snowboarding was still developing, Piva started manufacturing snowboard boots for other snowboard companies. Piva later developed his own brand of boots, Northwave.

Piva named the company Northwave, which originally stemmed from a wind surfing company in Hood River, Oregon, United States.

In 1991 Northwave came out with its own line of snowboard boots. In 1997 Northwave acquired Drake Bindings, a company they believed had quality products, but struggled in distributing them.

In 1998 Bakoda Design Logic snowboard accessories were added to the company. Bakoda was originally started in the early 1990s by the Royes brothers. Northwave bought the company, leaving the brand with its originally established name.

Gianni Piva had wanted to add snowboards to his company for many years, and after over 10 years of being in the snowboard industry, Northwave started Venue snowboards.

Due to such high success in the action sports industry, Piva decided to develop cycling shoes, and in 1993, Northwave began the production of them.^[2]

• Sportswear (activewear)