Early years

Novara was founded in June 2011 by James Butler and Aaron Bastani. Butler was educated at the London Oratory School, followed by Brasenose College, Oxford from where he graduated with a degree in English. Bastani was educated at University College London. Initially, Bastani and Butler hosted an hour-long live show and podcast, called Novara FM, on community radio station Resonance FM^[8] as a kind of 'socialist night school.'^[9] The intention was to feed into the leftist movement that had resulted in the student protests.^[9] They named the show after the Italian town, Novara, in Elio Petri's 1971 film The Working Class Goes to Heaven.^[3][9] The venture developed into Novara Media in 2013 with the involvement of others engaged in direct action in the student movement.^[8] Novara diversified and, in addition to audio, written and video content were produced,^[4][10] and Novara Media established itself as a multimedia project.^[8]

Corbyn's Labour leadership

At its inception, Novara Media's attitude towards the Labour Party "veered between sceptical and hostile – but certainly not hopeful".^[8] The media outlet's affinities, however, were drawn towards the Labour Party by the interest generated by Jeremy Corbyn's 2015 bid to be the leader of the party—unlike many within Labour, Corbyn and his allies, John McDonnell and Diane Abbott, were seen by those at Novara to be allies of extra-parliamentary political movements on the left, like those in which Novara Media's team were involved.^[8] Novara was supportive of Jeremy Corbyn's leadership of the Labour Party^[3] and obtained a July 2015 interview with Jeremy Corbyn on the day he became the bookmakers' favourite to win the 2015 Labour Party leadership election.^[9] A number of other interviews with Corbyn and McDonnell followed.^[8] Other guests on Novara included Labour Party Chairman Ian Lavery, Shadow Home Secretary Diane Abbott, the Green Party MP Caroline Lucas, and Chris Williamson.^[9] Novara offered varied perspectives on the 2016 EU membership referendum, with Bastani initially advocating the UK's withdrawal from the EU,^[11] and James Butler advocating a pro-remain argument.^[12] Novara later hosted multiple debates on Brexit-related issues from a left wing viewpoint.^[13][14][15]

Following the Labour Party's better-than-expected result at the 2017 general election, Novara Media, like other independent left-wing news organisations, received growing outside media interest.^[3][9] In January 2018, Novara Media Ltd was dissolved by Companies House after it failed to file an overdue confirmation statement that had been due in August 2017, though kept running.^[16] An incident in 2018 which received particular attention was when Novara Media contributor Ash Sarkar said during a discussion on Good Morning Britain of protests against US President Donald Trump's visit to the UK that she had also criticised Barack Obama and the Democratic Party because she was 'literally a communist'.^[17][18][19] This clip achieved more than 6 million views on Novara's Youtube channel, and members of their leadership team were invited on to Newsnight to discuss the incident.^[20][21] It was also reported during 2018 that Novara staff regularly took briefings from the Labour Party via WhatsApp.^[22]

2020s

After the end of Corbyn's leadership of Labour and Keir Starmer's victory in the 2020 leadership contest, Novara, like various other left-wing media outlets in the UK, again took a far more critical view of the party's leadership.^[23] Bastani himself resigned from the Labour Party in February 2021.^[24][25]

Novara Media saw significant expansion during the COVID-19 pandemic, with its YouTube channel seeing an increase in subscribers from 65,000 in March 2020 to 170,000 in October 2021, and in cumulative views from 10 million a month prior to the pandemic to 40 million by autumn 2021. Declan McDowell Naylor, a research associate at the Cardiff University School of Journalism, Media and Culture, said in 2021 that of all the media organisations he examined that have been labelled "alt-left media", he believed that Novara Media had the greatest chance of surviving into the long-term. He said the organisation was attempting a balancing act, as "Everyone I interviewed there was talking about professionalisation and the tensions that brings with being a political project."^[26]

Novara Media was the first to report of a leaked internal presentation given to the executive team of Avanti West Coast and its managing director Andy Mellors, which had described government subsidies as "free money".^[27] The report was raised by Labour MP Ashley Dalton in the House of Commons, prompting Deputy Prime Minister Oliver Dowden to state that he would look into the matter. Avanti apologised for the incident.^[28]

2018 Poppy appeal

Bastani attracted controversy in November 2018 for his position on the poppy appeal, an annual fundraising campaign run by the Royal British Legion for veterans of the British armed forces. In an episode of Novara Media podcast "The Bastani Factor", Bastani described the poppy appeal as having a "racist" and "white supremacist" feel because, in his opinion, the appeal "has a kind of triumphalist militarism to it".^[41] The comments attracted widespread criticism in the national media, including from the Labour Party's Shadow Defence Secretary, Nia Griffith, who suggested Bastani should be expelled from the Party.^[42]

2021 YouTube deletion

On 26 October 2021, Novara Media's YouTube channel was deleted without explanation, and Novara called on YouTube to reinstate it. YouTube initially claimed that Novara had violated the platform's community standards without specifying the offences.^[43] On 29 October, the social media platform reinstated Novara's channel and apologised, stating that they had made the "wrong call" after a member of the public incorrectly flagged the channel for spam.^[44] In response, advocacy group Big Brother Watch, Chief executive Ed Proctor of the Independent Monitor for the Press, and Novara contributor Ash Sarkar criticised YouTube for online censorship.^[43][45] Libertarian journalist and columnist Brendan O'Neill opined that Novara Media "fell victim to the cancel culture the radical left fuels and too often supports".^[46] Both O'Neill and James Bloodworth of the New Statesman wrote that in 2020, Gary McQuiggin, Novara's video editor, defended Twitter's right as a private company to remove accounts.^[47]