Omiyage (お土産) is the Japanese tradition of travellers bringing gifts back from their destination to friends, family, and colleagues.^[1] Unlike a souvenir, it is not bought for oneself, and are typically region specific food products packaged into several small portions to be easily distributed to those who did not make the trip.

You can help expand this article with text translated from the corresponding article in Japanese. Click [show] for important translation instructions. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 3,744 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Japanese Wikipedia article at [[:ja:土産]]; see its history for attribution. You should also add the template {{Translated|ja|土産}} to the talk page. For more guidance, see Wikipedia:Translation.

Omiyage are usually sweet items such as candy, cake, or cookies. However, they can also include alcohol, dry snacks, rice crackers, and so on.^[1]

They are frequently selected from Meibutsu; products associated with a particular region. Bringing back Omiyage from trips to co-workers and families is regarded as a social obligation, and can be considered a form of apology for the traveller's absence.^[2] Omiyage sales are big business at Japanese tourist sites.

Specialty food products associated with particular Japanese regions are called Tokusanhin. A similar tradition in the Philippines is called Pasalubong.

• One Village One Product movement
• Miyagegashi
• Momiji Dolls
• Tea culture in Japan