Online_panel

Online panel

An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.

A panel can be distinguished from a database in the following ways:

  • Its members are asked to provide additional information about themselves and their household, such as demographics, ownership and lifestyle information
  • an ongoing relationship exists with the panel brand
  • there is often a systematic reward mechanism unique to the panel
  • the members do not receive direct marketing messages as a result of their membership.

See also


References


    Share this article:

    This article uses material from the Wikipedia article Online_panel, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.