Opinion polling for the 1964 United Kingdom general election


In the run-up to the 1964 United Kingdom general election, various polling organisations conducted opinion polling to gauge voting intention amongst the general public. Such polls, dating from the previous election in 1959 to polling day on 15 October 1964, are listed in this article.

Polling results


All Data is from PollBase[1]

1964

Fieldwork Polling Organisation Con Lab Lib Lead
15 Oct General Election Results 43.4% 44.1% 11.2% 0.7%
Oct Gallup 44.5% 46% 9% 1.5%
Oct Gallup/Daily Telegraph 42.5% 46% 11% 3.5%
9–13 Oct NOP/Daily Mail 44.3% 47.4% 7.9% 3.1%
Oct Daily Express 44.5% 43.7% 11.1% 0.8%
Oct Daily Express 45.5% 44.6% 9.3% 0.9%
5–9 Oct NOP/Daily Mail 46.2% 46.3% 7.1% 0.1%
Oct Research Services/Daily Graphic 45% 46% 9% 1%
Oct Gallup 42.5% 50.5% 6.5% 8%
Oct Gallup 42.5% 48.5% 8.5% 6%
Oct Daily Express 46.1% 42.5% 11% 3.6%
1–5 Oct NOP/Daily Mail 45.4% 44.5% 9.8% 0.9%
Oct Research Services 46% 47% 7% 1%
Oct Gallup/Daily Telegraph 44% 48.5% 7% 4.5%
Sep Gallup/Daily Telegraph 44.5% 47% 8% 2.5%
24–28 Sep NOP/Daily Mail 47.1% 44.1% 8.3% 3%
25 Sep The 42nd Parliament is dissolved and campaigning officially begins
Sep Gallup 44.5% 49% 6% 4.5%
Sep Gallup 46.5% 46% 7.5% 0.5%
17–20 Sep NOP/Daily Mail 45.9% 45.7% 8.1% 0.2%
Sep Daily Express 48.1% 44.1% 7.6% 4%
Sep Gallup 43% 48% 8.5% 5%
10–13 Sep NOP/Daily Mail 47% 45.4% 7.3% 1.6%
2–9 Sep Gallup 44% 46.5% 9% 1.5%
3–6 Sep NOP/Daily Mail 46.5% 44.9% 8.4% 1.6%
Sep Gallup 43% 49.5% 7% 6.5%
27 Aug – 1 Sep Gallup/Daily Telegraph 41.5% 50% 8% 8.5%
20–25 Aug Gallup/Daily Telegraph 45% 49.5% 5.5% 4.5%
20–23 Aug NOP/Daily Mail 47.5% 46.5% 5.7% 1%
13–18 Aug Gallup/Daily Telegraph 41.5% 49.5% 8.5% 8%
6–11 Aug Gallup/Daily Telegraph 42% 49% 9% 7%
6–9 Aug NOP/Daily Mail 46.7% 47.3% 5.7% 0.6%
30 Jul – 4 Aug Gallup/Daily Telegraph 43% 48.5% 8.5% 5.5%
22–28 Jul Gallup/Daily Telegraph 41% 48.5% 10% 7.5%
9–21 Jul Gallup/Daily Telegraph 42% 49.5% 8% 7.5%
16–19 Jul NOP/Daily Mail 44.1% 48.2% 7.5% 4.1%
2–7 Jul Gallup/Daily Telegraph 38.5% 50.5% 10.5% 12%
2–5 Jul NOP/Daily Mail 44.5% 48.2% 7.1% 3.7%
25–30 Jun Gallup/Daily Telegraph 41.5% 51% 7% 9.5%
17–23 Jun Gallup/Daily Telegraph 42% 49% 8.5% 7%
18–21 Jun NOP/Daily Mail 42.2% 50.5% 7.2% 8.3%
10–16 Jun Gallup/Daily Telegraph 42% 49.5% 8% 7.5%
4–9 Jun Gallup/Daily Telegraph 38.5% 51.5% 9% 13%
4–7 Jun NOP/Daily Mail 42.8% 49.5% 7.4% 6.7%
27 May – 2 Jun Gallup/Daily Telegraph 42% 47% 10.5% 5%
21–26 May Gallup/Daily Telegraph 39.5% 51.5% 8.5% 12%
21–24 May NOP/Daily Mail 42.2% 49.5% 7.9% 7.3%
13–19 May Gallup/Daily Telegraph 41% 48% 11% 7%
9–12 May Gallup/Daily Telegraph 38% 51% 10.5% 13%
1–5 May Gallup/Daily Telegraph 35.5% 55% 9.5% 19.5%
29 Apr – 3 May NOP/Daily Mail 40.9% 49.9% 8.7% 9%
24–28 Apr Gallup/Daily Telegraph 36.5% 52% 10.5% 15.5%
15–21 Apr Gallup/Daily Telegraph 39% 51.5% 9% 12.5%
15–19 Apr NOP/Daily Mail 38.7% 52.4% 8.7% 13.7%
9–14 Apr Gallup/Daily Telegraph 41% 49% 9.5% 8%
2–7 Apr Gallup/Daily Telegraph 37.5% 49.5% 13% 12%
2–5 Apr NOP/Daily Mail 40.7% 50.9% 8.2% 10.2%
25–31 Mar Gallup/Daily Telegraph 38.5% 49.5% 11.5% 11%
19–24 Mar Gallup/Daily Telegraph 40% 49% 10.5% 9%
19–22 Mar NOP/Daily Mail 42% 49.9% 7.2% 7.9%
12–17 Mar Gallup/Daily Telegraph 38.5% 46.5% 14% 8%
5–10 Mar Gallup/Daily Telegraph 37% 50% 13% 13%
6–9 Mar NOP/Daily Mail 41.5% 48.7% 9.2% 7.2%
27 Feb – 3 Mar Gallup/Daily Telegraph 39.5% 47.5% 12% 8%
20–25 Feb Gallup/Daily Telegraph 42% 45% 11.5% 3%
13–18 Feb Gallup/Daily Telegraph 40% 48% 11.5% 8%
8–16 Feb NOP/Daily Mail 40.7% 49.6% 9.6% 8.9%
6–11 Feb Gallup/Daily Telegraph 39% 48.5% 12% 9.5%
30 Jan – 4 Feb Gallup/Daily Telegraph 38% 50% 11% 12%
23–28 Jan Gallup/Daily Telegraph 38% 48% 13% 10%
16–21 Jan Gallup/Daily Telegraph 40.5% 46.5% 12.5% 6%
9–14 Jan Gallup/Daily Telegraph 39.5% 48% 12.5% 8.5%
9–12 Jan NOP/Daily Mail 41.6% 48.4% 9.7% 6.8%
28 Dec – 7 Jan Gallup/Daily Telegraph 39% 50% 10.5% 11%

1963

Fieldwork Polling Organisation Con Lab Lib Lead
12–16 Dec Gallup/Daily Telegraph 37% 50% 12% 13%
13–15 Dec NOP/Daily Mail 40.9% 49.6% 9.2% 8.7%
3–9 Dec Gallup/Daily Telegraph 39% 47% 13.5% 8%
29 Nov – 3 Dec Gallup/Daily Telegraph 39% 48% 12.5% 9%
21–26 Nov Gallup/Daily Telegraph 38% 49.5% 12% 11.5%
15–17 Nov NOP/Daily Mail 40.5% 48.2% 10.7% 7.7%
31 Oct – 5 Nov Gallup/Daily Telegraph 37% 49% 13% 12%
24–28 Oct Gallup/Daily Telegraph 36% 50% 13% 14%
17–22 Oct Gallup/Daily Telegraph 38% 49% 12% 11%
18–20 Oct NOP/Daily Mail 41% 48.5% 10.2% 7.5%
18–19 Oct Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home
3–8 Oct Gallup/Daily Telegraph 35% 47.5% 16% 12.5%
26 Sep – 1 Oct Gallup/Daily Telegraph 35.5% 46.5% 17% 11%
21–22 Sep NOP/Daily Mail 39.4% 46.5% 13.7% 7.1%
5–10 Sep Gallup/Daily Telegraph 33% 50% 15% 16%
29 Aug – 3 Sep Gallup/Daily Telegraph 33.5% 50.5% 15% 17%
22–27 Aug Gallup/Daily Telegraph 33.5% 49.5% 15.5% 16%
24–25 Aug NOP/Daily Mail 38.6% 47.8% 13.4% 9.2%
1–6 Aug Gallup/Daily Telegraph 35% 49.5% 14.5% 14.5%
25–30 Jul Gallup/Daily Telegraph 33% 50.5% 15.5% 17.5%
29 Jul NOP/Daily Mail 41% 47.9% 10.9% 6.9%
18–23 Jul Gallup/Daily Telegraph 32% 52% 15% 20%
20–22 Jul NOP/Daily Mail 39.3% 47.6% 12.7% 8.3%
5–10 Jul Gallup/Daily Telegraph 34% 52% 13% 18%
28 Jun – 2 Jul Gallup/Daily Telegraph 34.5% 51.5% 13% 17%
22–26 Jun Gallup/Daily Telegraph 36% 50% 13% 14%
14 Jun NOP/Daily Mail 34.6% 51.3% 13.9% 16.7%
7–14 Jun Gallup/Daily Telegraph 31% 51.5% 16.5% 20.5%
4 Jun NOP/Daily Mail 33.5% 52.2% 14.1% 18.7%
10–17 May Gallup/Daily Telegraph 36% 47% 16% 11%
29 Mar – 10 Apr Gallup/Daily Telegraph 34% 49.5% 16% 15.5%
9 Apr NOP/Daily Mail 36.1% 48.7% 14.7% 12.6%
1–12 Mar Gallup/Daily Telegraph 33.5% 50% 15.5% 16.5%
14 Feb Harold Wilson elected Labour Party leader
1–5 Feb Gallup/Daily Telegraph 32.5% 48% 18.5% 15.5%
11–18 Jan Gallup/Daily Telegraph 35% 48% 16.5% 13%

1962

Fieldwork Polling Organisation Con Lab Lib Lead
4–21 Dec Gallup/Daily Telegraph 37% 46% 17% 9%
16–24 Nov Gallup/Daily Telegraph 34.5% 44.5% 20.5% 10%
9–16 Nov Gallup/Daily Telegraph 36% 42.5% 20% 6.5%
2–9 Nov Gallup/Daily Telegraph 39% 47% 13% 8%
12–20 Oct Gallup/Daily Telegraph 40% 41.5% 17% 1.5%
15–13 Oct Gallup/Daily Telegraph 34.5% 43.5% 20% 9%
20–26 Sep Gallup/Daily Telegraph 36.5% 45% 17.5% 8.5%
12–19 Sep Gallup/Daily Telegraph 34% 45% 20% 11%
2–10 Aug Gallup/Daily Telegraph 34% 43% 22% 9%
20–25 Jul Gallup/Daily Telegraph 36% 40.5% 22.5% 4.5%
13 Jul The Night of the Long Knives
6–11 Jul Gallup/Daily Telegraph 37.5% 39.5% 22% 2%
29 Jun – 4 Jul Gallup/Daily Telegraph 35.5% 41.5% 22% 6%
1–6 Jun Gallup/Daily Telegraph 35.5% 39% 24% 3.5%
3–19 May Gallup/Daily Telegraph 34.5% 39.5% 24.5% 5%
7–16 Apr Gallup/Daily Telegraph 33% 41% 25% 8%
14–21 Mar Gallup/Daily Telegraph 33% 40% 26% 7%
1–7 Mar Gallup/Daily Telegraph 39.5% 44% 16% 4.5%
2–9 Feb Gallup/Daily Telegraph 40% 42.5% 17% 2.5%
5–14 Jan Gallup/Daily Telegraph 42% 42% 15% Tie

1961

Fieldwork Polling Organisation Con Lab Lib Lead
30 Nov – 6 Dec Gallup/Daily Telegraph 38.5% 43% 17.5% 4.5%
9–16 Nov Gallup/Daily Telegraph 39% 40% 20% 1%
2–7 Nov Gallup/Daily Telegraph 41.5% 43% 14.5% 1.5%
2 Nov Hugh Gaitskell re-elected Labour Party leader
12–16 Sep Gallup/Daily Telegraph 43.5% 43.5% 12% Tie
24 Aug–2 Sep Gallup/Daily Telegraph 42.5% 45% 12% 2.5%
30 Aug – 4 Sep Gallup/Daily Telegraph 40% 45.5% 13.5% 5.5%
2–9 Aug Gallup/Daily Telegraph 38% 43% 17% 6%
29 Jun – 5 Jul Gallup/Daily Telegraph 44% 41.5% 14% 2.5%
30 May – 7 Jun Gallup/Daily Telegraph 43.5% 40% 15% 3.5%
28 Apr – 9 May Gallup/Daily Telegraph 44.5% 40.5% 14% 4%
21–26 Apr Gallup/Daily Telegraph 43.5% 40.5% 15% 3%
Mar Gallup/Daily Telegraph 44% 40% 15% 4%
Feb Gallup/Daily Telegraph 44% 42% 13% 2%
Jan Gallup/Daily Telegraph 45% 41.5% 12.5% 3.5%

1960

Fieldwork Polling Organisation Con Lab Lib Lead
Dec Gallup 47.5% 37.5% 14% 10%
3–29 Nov Gallup 46% 40.5% 13.5% 5.5%
3 Nov Hugh Gaitskell re-elected Labour Party leader
20 Oct – 2 Nov Gallup 50% 37% 12.5% 13%
8–4 Sep Gallup 47.5% 40.5% 11% 7%
25 Aug – 5 Sep Gallup 47.5% 42% 10% 5.5%
1–27 Jul Gallup 47% 43% 9% 4%
3–29 Jun Gallup 45.5% 43% 10.5% 2.5%
1–29 May Gallup 45.5% 42.5% 11% 3%
6–27 Apr Gallup 45% 42.5% 11.5% 2.5%
11–25 Mar Gallup 47% 42% 10% 5%
5–24 Feb Gallup 47% 43.5% 9% 3.5%
19–20 Jan Gallup 47% 42.5% 9.5% 4.5%
1–6 Jan Gallup 47% 43.5% 8.5% 3.5%

1959

Fieldwork Polling Organisation Con Lab Lib Lead
Dec Gallup/News Chronicle 47.5% 44% 7.5% 3.5%
Nov Gallup/News Chronicle 48% 44% 7% 4%
Oct Gallup/News Chronicle 48% 46% 5% 2%
8 Oct General Election Results 49.4% 43.8% 5.9% 5.6%

References