Opinion polling for the 1997 United Kingdom general election


Prior to the 1997 United Kingdom general election, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this list.

The date range for these opinion polls is from the previous general election to the election on 1 May 1997.

Most opinion polls do not cover Northern Ireland, since its 18 seats were not contested by the political parties standing for election in the rest of the United Kingdom.

Graphical summary


  Labour
  Conservatives
  Liberal Democrats

Results


1997

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
1 May Election Result 30.7% 43.2% 16.8% 12.5%
30 AprICM/Guardian33%43%18% 10%
30 AprGallup/Telegraph33%46%16% 13%
30 AprMORI/Evening Standard29%47%19% 18%
29 AprGallup/Telegraph31%51%13% 20%
29 AprHarris/Independent31%48%15% 17%
29 AprMORI/Times27%51%15% 24%
29 AprNOP/Reuters28%50%14% 22%
28 AprGallup/Channel 431%49%14% 18%
28 AprGallup/Telegraph29%51%13% 22%
27 AprGallup/Telegraph30%49%14% 19%
26 AprGallup/Sunday Telegraph31%48%13% 17%
25 AprGallup/Telegraph32%48%14% 16%
25 AprICM/Observer32%47%16% 15%
25 AprNOP/Sunday Times29%47%16% 18%
24 AprGallup/Telegraph32%48%12% 16%
24 AprMORI/Independent on Sunday29%53%12% 24%
23 AprGallup/Telegraph30%50%12% 20%
22 AprGallup/Channel 431%50%13% 19%
22 AprGallup/Telegraph30%51%12% 21%
22 AprMORI/Times27%48%17% 21%
21 AprGallup/Telegraph32%48%12% 16%
21 AprICM/Guardian37%42%14% 5%
20 AprGallup/Telegraph32%48%13% 16%
20 AprHarris/Independent30%48%15% 18%
19 AprGallup/Sunday Telegraph31%50%13% 19%
18 AprGallup/Telegraph32%50%13% 18%
18 AprICM/Observer31%48%15% 17%
18 AprNOP/Sunday Times29%47%17% 18%
17 AprGallup/Telegraph31%50%12% 19%
16 AprGallup/Telegraph31%50%11% 19%
15 AprGallup/Telegraph30%51%12% 21%
15 AprMORI/Times32%49%13% 17%
14 AprGallup/Telegraph32%49%14% 17%
14 AprHarris/Independent31%49%13% 18%
14 AprICM/Guardian31%45%19% 14%
14 AprMORI/Evening Standard29%50%15% 21%
13 AprGallup/Telegraph30%50%14% 20%
12 AprGallup/Sunday Telegraph31%50%13% 19%
12 AprGallup/Telegraph32%49%14% 17%
11 AprGallup/Telegraph32%52%11% 20%
11 AprICM/Observer32%48%15% 16%
11 AprNOP/Sunday Times28%49%16% 21%
10 AprGallup/Telegraph30%52%11% 22%
9 AprGallup/Telegraph29%53%12% 24%
8 AprGallup/Telegraph32%51%11% 19%
8 AprMORI/Times34%49%12% 15%
7 AprGallup/Telegraph33%53%10% 20%
7 AprHarris/Independent28%54%12% 26%
7 AprICM/Guardian34%46%15% 12%
6 AprGallup/Telegraph30%55%10% 25%
4 AprICM/Observer30%50%14% 20%
4 AprMORI/Independent on Sunday30%55%9% 25%
4 AprNOP/Reuters29%52%11% 23%
4 AprNOP/Sunday Times26%53%12% 27%
3 AprGallup/Channel 430%54%11% 24%
3 AprHarris/Central News29%55%11% 26%
1 AprMORI/Times28%55%11% 27%
31 MarHarris/Independent28%52%14% 24%
31 MarICM/Guardian32%46%17% 14%
28 MarGallup/Telegraph31%52%11% 21%
24 MarHarris/Independent28%56%10% 28%
24 MarMORI/Times29%50%14% 21%
21 MarGallup/Sunday Telegraph27%56%11% 29%
17 MarGallup/Telegraph28.5%56.5%9.5% 28%
17 MarHarris/Independent27%58%10% 31%
14 MarNOP/Reuters29%54%11% 25%
13 MarNOP/Sunday Times26%54%13% 28%
10 MarHarris/Independent26%53%14% 27%
9 MarORB/Ladbrokes26%56%12% 30%
4 MarGallup/Telegraph28%54%12.5% 26%
3 MarHarris/Independent30%55%10% 25%
2 MarICM/Guardian30%48%16% 18%
24 FebMORI/Times31%52%11% 21%
21 FebNOP/Reuters29%51%14% 22%
13 FebNOP/Sunday Times30%49%13% 19%
4 FebGallup/Telegraph34%49%12% 15%
2 FebICM/Guardian32%48%15% 16%
28 JanMORI/Times30%55%11% 25%
16 JanNOP/Sunday Times31%54%12% 23%
15 JanGallup/Telegraph32.5%50.5%10.5% 18%
5 JanICM/Guardian31%48%16% 17%
5 JanORB/Ladbrokes30%53%12% 23%

1996

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
14 DecICM/Observer30%50%14% 20%
9 DecMORI/Times30%51%13% 21%
2 DecGallup/Telegraph22%59%12% 37%
1 DecICM/Guardian31%50%15% 19%
29 NovMORI/Euro30%52%13% 22%
14 NovNOP/Sunday Times26%56%13% 30%
11 NovMORI/Times33%50%12% 17%
5 NovGallup/Telegraph28%55%11% 17%
2 NovICM/Guardian34%47%15% 13%
1 NovMORI/Mail on Sunday30%54%12% 24%
28 OctMORI/Times28%56%12% 18%
21 OctMORI27%54%12% 17%
17 OctNOP/Sunday Times33%47%14% 24%
14 OctMORI30%53%12% 23%
7 OctMORI29%54%13% 25%
5 OctICM/Guardian31%49%16% 18%
4 OctGallup/Telegraph24%57%15% 33%
3 OctNOP/Sunday Times25%57%13% 32%
1 OctGallup/Telegraph27.5%52%15% 24.5%
24 SepGallup/Telegraph27%54%13.5% 27%
23 SepMORI/Times29%52%14% 23%
19 SepNOP/Sunday Times31%50%14% 19%
9 SepMORI28%56%12% 28%
7 SepICM/Guardian32%47%16% 15%
3 SepGallup/Telegraph25.5%58.5%11% 33%
25 AugMORI/Times30%51%13% 27%
15 AugNOP/Sunday Times28%54%14% 26%
12 AugMORI30%52%13% 22%
5 AugGallup/Telegraph25%59%11% 34%
3 AugICM/Guardian33%45%19% 12%
28 JulMORI/Times29%53%12% 24%
25 JulNOP/Sunday Times29%51%16% 22%
6 JulICM/Guardian30%45%21% 15%
1 JulGallup/Telegraph26%54.5%14.5% 28.5%
1 JulMORI32%52%12% 20%
24 JunMORI/Times31%52%12% 21%
20 JunNOP/Sunday Times27%55%15% 28%
10 JunMORI27%56%13% 29%
6 JunICM/Guardian30%46%19% 16%
3 JunGallup/Telegraph22.5%57%16% 34.5%
2 JunICM/Guardian30%46%19% 16%
26 MayMORI/Times27%54%15% 27%
16 MayNOP/Sunday Times27%52%17% 25%
13 MayMORI27%56%13% 29%
6 MayGallup/Telegraph24.5%55.5%15.5% 31%
5 MayICM/Guardian28%45%21% 17%
3 MayICM/Sunday Express26%52%15% 26%
27 AprMORI/Sun29%54%13% 25%
25 AprNOP/Sunday Times28%52%16% 24%
22 AprMORI/Times28%54%14% 26%
13 AprICM/Guardian29%50%17% 21%
1 AprGallup/Telegraph26%55.5%15.5% 29.5%
25 MarMORI/Times28%57%13% 29%
14 MarNOP/Sunday Times27%55%14% 28%
11 MarMORI29%55%13% 26%
4 MarGallup/Telegraph23%57.5%16% 34.5%
4 MarICM/Guardian31%45%20% 14%
26 FebMORI/Times26%57%14% 31%
16 FebNOP/Sunday Times25%54%16% 29%
12 FebMORI26%57%14% 31%
5 FebGallup/Telegraph28%54.5%14.5% 26.5%
4 FebICM/Guardian31%47%19% 16%
29 JanMORI28%54%15% 26%
22 JanMORI/Times29%55%13% 26%
19 JanNOP/Sunday Times25%54%18% 25%
17 JanNOP33%47%14% 14%
8 JanGallup/Telegraph21%60.5%14.5% 39.5%
6 JanICM/Guardian26%48%22% 22%
3 JanNOP/Sunday Times29%52%13% 23%

1995

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
15 DecNOP/Sunday Times25%55%16% 30%
14 DecICM/Observer30%50%14% 20%
9 DecICM/Guardian26%48%22% 22%
4 DecGallup/Telegraph23%62%12% 39%
4 DecMORI/Times28%55%13% 27%
1 DecNOP/Sunday Times25%57%15% 32%
20 NovMORI/Times26%56%14% 30%
17 NovNOP/Sunday Times27%56%13% 29%
5 NovICM/Guardian31%48%16% 17%
30 OctGallup/Telegraph21.5%61%14.5% 39.5%
23 OctMORI/Times27%56%13% 29%
20 OctNOP/Sunday Times23%59%15% 36%
7 OctICM/Guardian30%47%19% 17%
2 OctGallup/Telegraph25.5%55.5%14% 30%
25 SepMORI/Times28%51%16% 23%
15 SepNOP/Sunday Times27%53%17% 26%
9 SepICM/Guardian31%48%17% 17%
4 SepGallup/Telegraph26.5%54.5%14% 28%
28 AugMORI/Times25%56%15% 31%
18 AugNOP/Sunday Times24%57%15% 33%
5 AugICM/Guardian31%48%17% 17%
31 JulGallup/Telegraph22.5%57.5%14.5% 35%
31 JulICM/Express24%58%14% 34%
24 JulMORI/Times26%59%12% 33%
21 JulMORI/LWT30%52%13% 22%
21 JulNOP/Sunday Times26%55%14% 29%
8 JulICM/Guardian32%47%17% 15%
3 JulGallup/Telegraph25.5%57%13% 31.5%
3 JulMORI/European33%52%10% 19%
27 JunMORI/Economist31%55%11% 24%
26 JunMORI/Times29%56%13% 27%
24 JunMORI/Mail on Sunday32%54%11% 22%
10 JunICM/Guardian24%53%19% 29%
5 JunGallup/Telegraph20%59.5%14.5% 39.5%
22 MayMORI/Times22%58%16% 36%
13 MayICM/Guardian29%48%19% 19%
8 MayGallup/Telegraph23%55.5%16.5% 32.5%
24 AprMORI/Times26%56%15% 30%
8 AprICM/Guardian26%51%18% 25%
3 AprGallup/Telegraph23%57.5%15% 34.5%
24 MarMORI/Sunday Times25%59%12% 34%
20 MarMORI/Times25%57%13% 32%
11 MarICM/Guardian27%52%17% 25%
27 FebGallup/Telegraph20.5%60.5%15% 40%
20 FebMORI/Times24%58%14% 34%
11 FebICM/Guardian31%49%17% 18%
30 JanGallup/Telegraph23.5%59.5%13% 36%
23 JanMORI/Times27%56%14% 29%
14 JanICM/Guardian30%48%18% 18%
13 JanHarris/Sunday Times25%60%12% 35%
9 JanGallup/Telegraph18.5%62%14% 43.5%

1994

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
19 DecMORI/Times22%61%13% 39%
9 DecICM/Observer26%53%17% 27%
5 DecGallup/Telegraph21.5%61%13.5% 39.5%
3 DecICM/Guardian31%49%17% 18%
21 NovMORI/Times24%55%17% 31%
5 NovICM/Guardian31%49%16% 18%
31 OctGallup/Telegraph21.5%56.5%17% 35%
24 OctMORI/Times25%57%14% 32%
8 OctICM/Guardian32%49%15% 17%
3 OctGallup/Telegraph25.5%54%16.5% 28.5%
27 SepGallup/Telegraph21%57.5%15.5% 36.5%
26 SepMORI/Economist25%52%18% 27%
26 SepMORI/Times25%54%17% 29%
16 SepNOP/Independent28%50%17% 22%
10 SepICM/Guardian33%45%18% 12%
5 SepGallup/Telegraph22%56.5%17% 34.5%
26 AugNOP/Independent on Sunday26%54%16% 28%
22 AugMORI/Times23%56%18% 33%
6 AugICM/Guardian28%49%19% 21%
1 AugGallup/Telegraph23%56.5%14.5% 33.5%
21 Jul Tony Blair becomes leader of the Labour Party
18 JulMORI/Times23%51%21% 28%
9 JulICM/Guardian31%44%21% 13%
4 JulGallup/Telegraph26.5%51%17.5% 24.5%
20 JunMORI/Times24%52%20% 28%
10 JunICM/Sunday Express26.5%45.5%19% 19%
6 JunMORI/Times23%50%22% 27%
4 JunICM/Daily Express27%45%22% 19%
31 MayMORI/GMB22%46%22% 24%
30 MayGallup/ Telegraph21%54%21.5% 33%
23 MayMORI/Times27%46%23% 19%
21 MayICM/Guardian30%44%20% 14%
17 MayICM/Express26%48%23% 22%
14 MayMORI/Sunday Times26%49%20% 23%
9 MayGallup/Telegraph24.5%45.5%25% 20.5
7 MayICM/Guardian29%44%24% 17%
25 AprMORI/Times26%47%23% 21%
20 AprNOP/Independent26%48%21% 22%
9 AprICM/Guardian30%42%22% 12%
4 AprGallup/Telegraph26.5%51.5%17.5% 25%
1 AprMORI/Evening Standard28%46%22% 18%
31 MarNOP/Independent on Sunday26%50%20% 24%
28 MarMORI/Times27%49%20% 22%
12 MarICM/Guardian29%44%22% 15%
28 FebGallup/Telegraph25%48.5%21% 23.5%
28 FebMORI/Times28%47%21% 19%
12 FebICM/Guardian30%44%21% 14%
31 JanGallup/Telegraph26%45.5%23% 19.5%
27 JanAudience Selection/Sunday Mirror28%41%24% 13%
24 JanMORI/Times28%48%20% 20%
11 JanGallup/Telegraph25.5%46.5%20.5% 21%
11 JanMORI/Sun30%46%20% 16%
8 JanICM/Guardian31%43%21% 12%

1993

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
14 DecICM/Observer26%48%23% 22%
13 DecMORI/Times29%47%20% 18%
6 DecGallup/Telegraph27%48.5%20% 21.5%
4 DecICM/Guardian31%42%23% 11%
22 NovMORI/Times29%47%22% 18%
13 NovNOP/Sunday Times27%47%21% 20%
6 NovICM/Guardian34%38%24% 4%
1 NovGallup/Telegraph24%46.5%25.5% 22.5%
25 OctMORI/Times29%45%23% 16%
9 OctICM/Guardian36%39%20% 3%
9 OctICM/Sunday Express30%40%26% 10%
27 SepGallup/Telegraph23%44.5%27% 21.5%
24 SepICM/Sunday Express27%41%26% 14%
21 SepGallup/Telegraph23.5%44%26.5% 20.5%
20 SepMORI/Times29%43%25% 14%
11 SepICM/Guardian29%40%26% 11%
6 SepGallup/Telegraph25.5%46.5%23% 21%
23 AugMORI/Times28%42%25% 14%
7 AugICM/Guardian30%36%27% 6%
1 AugGallup/Telegraph23%44.5%27% 21.5%
30 JulMORI/Sunday Times27%41%28% 14%
26 JulMORI/Times27%44%25% 17%
23 JulMORI/Sunday Times34%44%18% 10%
5 JulGallup/Telegraph24.5%43%26.5% 18.5%
3 JulICM/Guardian32%37%25% 5%
28 JunMORI/Times28%46%23% 18%
12 JunMORI/Sunday Times29%44%22% 15%
11 JunNOP/Independent on Sunday27%42%26% 15%
5 JunICM/Guardian31%38%26% 7%
31 MayGallup/Telegraph25%49%23% 24%
24 MayMORI/Times28%44%24% 16%
8 MayICM/Guardian32%38%24% 6%
3 MayGallup/Telegraph30%47%17.5% 17%
26 AprMORI/Times32%46%20% 14%
10 AprICM/Guardian34%39%21% 5%
1 AprGallup/Telegraph30.5%49%15.5% 18.5%
29 MarMORI/Times32%47%17% 15%
6 MarICM/Guardian36%41%18% 5%
1 MarGallup/Telegraph32%49%14% 17%
22 FebMORI/Times34%46%16% 12%
6 FebICM/Guardian37%39%18% 2%
1 FebGallup/Telegraph33.5%46%15.5% 12.5%
26 JanMORI/CCC38%44%13% 8%
21 JanMORI/Sunday Times37%45%14% 8%
11 JanGallup/Telegraph33.5%45.5%14.5% 12%
9 JanICM/Guardian39%37%18% 2%

1992

Date Conducted Polling Organisation/Client Con Lab Lib Dem Lead
15 DecMORI/Sunday Times34%47%16% 13%
5 DecICM/Guardian36%41%18% 5%
1 DecMORI/Sunday Times34%47%15% 13%
30 NovGallup/Telegraph29%52%14% 23%
20 NovICM/Express33%49%14% 16%
12 NovHarris/Observer32%51%14% 19%
8 NovHarris/World in Action30%53%13% 23%
7 NovICM/Guardian36%40%19% 4%
2 NovGallup/Telegraph32.5%50%13% 17.5%
30 OctNOP/Independent on Sunday34%47%14% 13%
27 OctMORI/Sunday Times35%45%15% 10%
19 OctGallup29%51%14% 22%
12 OctGallup36%45%14% 9%
10 OctICM/Guardian38%38%19% Tie
29 SepMORI/Sunday Times37%43%16% 6%
28 SepGallup/Telegraph37%44%15% 7%
21 SepGallup/Telegraph37%42%17% 5%
19 SepMORI/Sunday Times39%43%15% 4%
18 SepNOP/Independent on Sunday39%41%16% 3%
17 SepHarris/Observer36%44%16% 8%
16 SepBlack Wednesday
7 SepGallup43%41%12% 2%
5 SepICM/Guardian39%35%19% 4%
2 SepMORI/Sunday Times41%44%13% 3%
21 AugMORI/Times38%44%14% 6%
14 AugNOP/Independent on Sunday43%39%14% 4%
8 AugICM/Guardian41%36%17% 5%
3 AugGallup40.5%45%12% 4.5%
28 JulMORI/Sunday Times39%43%15% 4%
18 Jul John Smith becomes leader of the Labour Party
16 JulHarris/Observer44%38%15% 6%
6 JulGallup42%38%16% 4%
4 JulICM/Guardian45%36%15% 9%
23 JunMORI/Sunday Times42%39%16% 3%
18 JunHarris/Observer46%36%15% 10%
6 JunICM/Guardian45%36%16% 9%
1 JunGallup45%37%17% 8%
26 MayMORI/Sunday Times43%38%16% 5%
17 MayAudience Selection45%37%13% 8%
14 MayHarris/Observer46%37%13% 9%
9 MayICM/Guardian45%34%17% 11%
4 MayGallup42%39%17% 3%
28 AprMORI/Sunday Times43%38%16% 5%
16 AprHarris/Observer44%36%17% 8%
12 AprGallup39%38%19% 1%
11 AprAudience Selection42%36%18% 6%
9 Apr General Election Results 41.9% 34.4% 17.8% 7.5%

Subnational polling


Scotland

All poll data from BBC News.[1]

Pollster Client Date(s)
conducted
Sample
size
Lab SNP Con Lib Dem Lead
1992 election 9 Apr 1992 39.0% 25.6% 21.5% 13.1% 13.4%
System 3 The Herald 20-24 Mar 1997 1,006 52% 20% 17% 9% 32%
System 3 The Herald 27-30 Mar 1997 1,003 53% 26% 12% 9% 27%
ICM The Scotsman 29-31 Mar 1997 1,000 47% 22% 20% 9% 25%
NOP Scot S Times 2 Apr 1997 844 49% 25% 18% 6% 24%
System 3 The Herald 5-6 Apr 1997 1,081 51% 23% 14% 10% 28%
ICM The Scotsman 11-13 Apr 1997 1,000 42% 23% 19% 15% 19%
System 3 The Herald 12-14 Apr 1997 1,000 52% 24% 13% 9% 28%
NOP Scot S Times 17 Apr 1997 950 47% 28% 15% 8% 19%
ICM The Scotsman 18-20 Apr 1997 1,000 47% 21% 18% 11% 26%
System 3 The Herald 19-20 Apr 1997 1,080 47% 21% 18% 11% 26%
NOP Scot S Times 24 Apr 1997 1,000 49% 24% 14% 12% 25%
ICM The Scotsman 25-27 Apr 1997 1,000 46% 21% 18% 13% 25%
System 3 The Herald 26-27 Apr 1997 1,084 50% 26% 14% 9% 25%
1997 election 1 May 1997 45.6% 22.1% 17.5% 13.0% 23.5%

References