Oracle_CRM
Oracle CRM is a customer relationship management system created by Oracle Corporation.[1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.[1][2]
Oracle hired Mark Barrenechea in 1997 to build a CRM development team.[3] That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.[4] Later, Barrenechea was responsible for the CRM half of Oracle's E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.[3]
Transition to Oracle Advertising and CX
In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business.[5] At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support."[5] In 2021, Oracle combined its CX products with those from Oracle Data Cloud and renamed them Oracle Advertising and Customer Experience (CX).[6][7] Oracle Advertising and Customer Experience (CX) is the name of Oracle's CRM system in the cloud.
Oracle provides the following CRM functionalities in its products:[8]
- Lead management through Oracle Marketing
- Contact management through Oracle Sales
- Reporting and analytics through Oracle Analytics
- Sales force automation through Oracle Sales
- Mobile CRM through Oracle Sales
- AI through Oracle Sales and Oracle Marketing
- Email marketing through Oracle Marketing
- Sales forecasting through Oracle Sales
- Marketing automation through Oracle Marketing
Oracle offers different installations of the CRM system:
- On premises system
- PeopleSoft Enterprise CRM (formerly owned by PeopleSoft, which was acquired by Oracle in 2005)[9]
- eBusiness Suite CRM[10]
- Siebel CRM
- Cloud
- Oracle Advertising and Customer Experience (CX)
- Advertising
- Marketing
- Sales
- Service
- Oracle Advertising and Customer Experience (CX)
2005
2010
2011
2012
- Eloqua[5]
2013
- Compendium[13]
- Responsys[14]
- BigMachines[15]
2014
2015
- Maxymiser[18]
2018
- DataFox[19]
- "Breaking Down Oracle CRM: A Comprehensive Guide". Top Business Software Resources for Buyers - 2021 | Software Advice. 2016-04-05. Retrieved 2021-08-20.
- "Why CX System vs. CRM System?". Anodius. 2019-11-08. Retrieved 2021-08-20.
- Symonds, Matthew (2003). Softwar : an intimate portrait of Larry Ellison and Oracle. New York: Simon & Schuster. ISBN 0-7432-2504-X. OCLC 52638805.
- "What is Oracle Customer Experience Cloud (Oracle CX Cloud)?". SearchCustomerExperience. Retrieved 2021-09-01.
- Kanaracus, Chris (2012-12-20). "Oracle buys Eloqua for marketing software in $871 million deal". InfoWorld. Retrieved 2021-09-22.
- "Third-party cookie cull: Ready for the cliff-face?". The Drum. Retrieved 2021-09-22.
- Evans, Bob (2021-02-16). "The Disruptive Larry Ellison: Shatters Tradition to Reflect New Cloud Realities". Retrieved 2021-09-22.
- "Best CRM Software & Solutions for 2021 | CRM Software List". IT Business Edge. 2019-02-21. Retrieved 2021-10-21.
- "Oracle E-Business Suite support deadline sparks upgrades". SearchITChannel. Retrieved 2021-11-24.
- "Oracle to Pay $5.85 Billion for Siebel". The New York Times. 2005-09-13.
- "Oracle Buys eCommerce Software Giant ATG For $1 Billion". TechCrunch. 2010-11-02.
- "Oracle to Buy Responsys for $1.5 Billion". 2013-12-20.
- "Oracle acquires BlueKai, rounds out its marketing cloud". ZDNet. 2014-02-24.
- "Oracle snags Maxymiser to goose its marketing push". Fortune. 2015-08-20.