OrangeSoda

OrangeSoda

OrangeSoda

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OrangeSoda Inc. is an Internet marketing company. They focus on creating geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC) campaigns.[1] It is currently owned by Deluxe Corporation and based in Kansas City, having moved operations from Utah in 2015.[2]

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History

OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner.[3][4]

Not affiliated with the orange soft drink, Bean used a domain name he had already purchased for unrelated reasons. In the first year, the company grew from 4 employees to 65.[5] As of 2011, OrangeSoda has 175 employees, 6000 customers, and did $19 million in revenue in 2010.[6] OrangeSoda was partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers.[7] In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network.[8] In 2010, the company was voted as the best startup venture in Utah Valley and one of the top 3 places to work by Utah Valley Business Quarterly.[9] In 2012, OrangeSoda was acquired by Deluxe Corp. for $27.7M.[10][11]

In 2015 they closed their offices in American Fork, Utah, making 60 workers redundant, and moved all business to Kansas City.[2]

References

  1. [1]
    Cameron Christoffers, "Who Loves OrangeSoda? Small Businesses Might…", Tech Crunch IT, 2009-7-16
  2. [2]
    Curry, Tessa (2015). "After 10 years OrangeSoda closes American Fork office, lays off 60". Silicon Slopes.
  3. [3]
    Tom Harvey, "OrangeSoda: You have to ask them what they do", The Salt Lake Tribune, 2008-12-20
  4. [4]
    "Barking Frog Can Change the Face of Your Business Today!". barkingfrogseo. Retrieved 8 November 2015.
  5. [5]
    Utah Valley Business Magazine, "Startups to Watch", Utah Valley Business Quarterly, 2008 Spring
  6. [6]
    Adriana Gardella, "Advice From a Sticky Web Site on How To Make Yours the Same", The New York Times, 2011-04-13
  7. [7]
    AlwaysOn Network, "CEO Showcase: OrangeSoda", aonetwork.com, 2011-3-20
  8. [8]
    Mountain West Capital Network, "Title of article", Mountain West Capital Network, 2009
  9. [9]
    Briana Stewart "Best of UV Business 2010", Utah Valley Business Quarterly, 2010 Summer
  10. [10]
    "Deluxe buys Internet marketing company OrangeSoda for $28 million". www.bizjournals.com. Retrieved 16 November 2017.
  11. [11]
    "Deluxe buys OrangeSoda Inc. for $27.7 million". Deseret News. 6 June 2012.
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