In geometry, the orientation, angular position, attitude, bearing, or direction of an object such as a line, plane or rigid body is part of the description of how it is placed in the space it occupies. More specifically, it refers to the imaginary rotation that is needed to move the object from a reference placement to its current placement. A rotation may not be enough to reach the current placement. It may be necessary to add an imaginary translation, called the object's location (or position, or linear position). The location and orientation together fully describe how the object is placed in space. The above-mentioned imaginary rotation and translation may be thought to occur in any order, as the orientation of an object does not change when it translates, and its location does not change when it rotates.
Euler's rotation theorem shows that in three dimensions any orientation can be reached with a single rotation around a fixed axis. This gives one common way of representing the orientation using an axis–angle representation. Other widely used methods include rotation quaternions, rotors, Euler angles, or rotation matrices. More specialist uses include Miller indices in crystallography, strike and dip in geology and grade on maps and signs. Unit vector may also be used to represent an object's normal vector orientation or the relative direction between two points.
Typically, the orientation is given relative to a frame of reference, usually specified by a Cartesian coordinate system. Two objects sharing the same direction are said to be codirectional (as in parallel lines).