Outline_of_public_relations

Outline of public relations

Outline of public relations

Overview of and topical guide to public relations

The following outline is provided as an overview of and topical guide to public relations:

Public relations practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Nature of public relations

Public relations can be described as all of the following:

  • Academic discipline – branch of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners belong.
  • Communication – activity of conveying information
  • Marketing – process which creates, communicates, and delivers value to the customer, and maintains the relationship with customers.

Essence of public relations

  • To create and sustain "shared meaning" or "common understanding" - NB this may be and usually is different from "shared beliefs"
  • Propaganda: the general propagation of information for a specific purpose
  • Psychological warfare:
  • Public relations: techniques used to influence the publics' perception of an organization
  • Publicity: PR techniques used to promote a specific product or brand

Public relations methods and approaches

Theory of public relations

History of public relations

Historical uses of propaganda

By country

Miscellany

World War II

Britain
Main article: British propaganda during World War II
Nazi Germany
Main article: Nazi propaganda
People
Organisations
Campaigns and events
Media
Main article: Nazism and cinema
Films
Further information: List of Allied propaganda films of World War II

Public relations organizations

Public relations media

  • "Al Fateh"
  • America's Army, video game produced by the U.S. government with the stated aim of encouraging players to become interested in joining the U.S. Army.

Works about public relations and propaganda

Books

Film

See also
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