Paste is an American monthly music and entertainment digital magazine, headquartered in Atlanta, Georgia,^[1] with studios in Atlanta and Manhattan,^[2] and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.^[3]

The magazine was founded^[4] as a quarterly in July 2002 and was owned^[5] by Josh Jackson,^[6] Nick Purdy,^[7] and Tim Regan-Porter.^[8]

In October 2007, the magazine tried the "Radiohead" experiment, offering new and current subscribers the ability to pay what they wanted for a one-year subscription to Paste.^[9][3] The subscriber base increased by 28,000, but Paste president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and advertisers.^[10]

Amidst an economic downturn, Paste began to suffer from lagging ad revenue,^[11] as did other magazine publishers in 2008 and 2009.^[3] On May 14, 2009, Paste editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions.^[12] Cost-cutting by the magazine did not stem the losses.^[13] The crux cited for the financial troubles was the lack of advertiser spending.^[3]

In 2009, Paste launched an hour-long TV pilot for Halogen TV called Pop Goes the Culture.^[14]

On August 31, 2010, Paste suspended the print magazine, but continues publication as the online PasteMagazine.com.^[3][15]

In November 2023, Paste Magazine acquired two G/O Media properties—the US-based news and culture site Jezebel, along with the left-leaning news and opinion site Splinter, after the site closed down.^[16] It also purchased The A.V. Club, another former G/O Media property, in March 2024.^[17]

Its tagline is "Signs of Life in Music, Film and Culture".^[18] Paste's initial focus was music, covering a variety of genres with an emphasis on adult album alternative, Americana and indie rock, along with independent film and books. Each issue originally included a CD music sampler but was dropped in favor of digital downloading as a Going-Green initiative. Featured artists included Paul McCartney, Ryan Adams, Blackalicious, Regina Spektor, the Whigs, Fiona Apple, the Decemberists, Mark Heard, Woven Hand, Milton and the Devils Party,^{[19][failed verification]} Liam Finn, the Trolleyvox, and Thom Yorke. Many of these artists also contributed to the Campaign to Save Paste.^{[20][failed verification]}