This article is about the color family. For the art medium, see
Pastel.
Pastels or pastel colors belong to a pale family of colors, which, when described in the HSV color space, have high value and low saturation.[1][2] They are named after an artistic medium made from pigment and solid binding agents, similar to crayons. Pastel sticks historically tended to have lower saturation than paints of the same pigment, hence the name of this color family. The popularity of pastel colors has evolved over time, with notable periods of prominence in various historical and cultural contexts. However, one significant era that saw a surge in the popularity of pastel colors was the late 19th century, particularly during the Victorian era.[3]
Quick Facts Common connotations ...
PastelPastel sticks in a variety of colors |
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Soothing |
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These delicate tones exhibit a soft and muted appearance, evoking a sense of tranquility and refinement. Pastel colors are characterized by their gentle, subtle quality,[4] often conveying a feeling of innocence and sophistication. The colors of this family are usually described as "soothing."[5] Pink, mauve,[6] and baby blue[7] are commonly used pastel colors, as are mint green, peach, periwinkle, lilac, and lavender. Pastel colors are common in the kawaii aesthetic.
Commonly utilized in art, design, fashion, and interior decoration, pastel hues encompass a spectrum of soft pinks, blues, greens, yellows, and purples. Their understated elegance renders them a popular choice for conveying a sense of gentleness and aesthetic subtlety in various creative endeavors. The pastel color still has its presences overtime in design world, since it preserve the natural beauty of raw colors without being too hard on the eyes.
The main characteristic of pastel color is a low saturation. This property makes it easy to create a color scheme of pastel colors. Consequently, it has been applied in branding, photography, fashion, and interior design for decades.
Branding
In modern days, branding statements can be introduced through the design of color which coherence with the products or services the brand offers; It can be sweet pale yet bold at the same time[8].
Photography
The pale value of pastel colors has been portrayed in the photography field. Its beauty appears in soft or diffused sunlight. On the other hand, excessive exposure to sunlight will result in washing out.[9]
Fashion
In the fashion world, pastel colors express romantic and delicate features to the collection. The color scheme was popular during the spring and summer collections. The soft palette harmonize with the warm weather and joyful atmosphere of the seasons.[10]
Interior Design
Interior design field has used a subdued color as a mood booster. It plays with color psychology to evoke an emotion of calmness and peace in your house. Likewise, introducing a femininity and a sweetness to environment.[11]
More information Examples of pastels in HEX-code ...
Examples of pastels in HEX-code |
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fea3aa |
f8b88b |
faf884 |
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baed91 |
b2cefe |
f2a2e8 |
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Color is one factor that is important to humans because it is related to cultural background, emotional responses, and each color gives different results of responsiveness.
The artist Pablo Picasso once remarked that “Colors, like features, follow the changes of the emotions,” The power of color can be a tool of communication, signal, and even reaction of living things. Furthermore, The other impact of colors can influence our behavior and affect our mood and passion.
Symbolic color meaning
Red: Passion, excitement, love
Pink: Soft, earthy
Purple: Mysterious, glamorous
Blue: Wisdom, reason
Green: Nature, growth, freshness
Yellow: Hope, joy, danger
Orange: Warmth, Kindness
White: Truth, innocent
Black: Death, cold, eternity
Another important ability of color is a tool of emotional management emotion. Color affects the environment of a place, for example, the place that has colorful objects gives a feeling of energy.[12] Pops or accessories with a few brightly colored colors are enough to elevate the human mood.
Pastel colors or soft colors created a sense of tranquility, elegance, and sophistication, calming, and pleasing visual experiences. Most of the strength of pastel is manufactured harmony of work, bringing balance to complex artworks, and combining elements of work together in perfect unification.[13]