Penalty (B3: CAMB4) is a Brazilian sporting goods manufacturer that was established in 1970 in São Paulo. The brand is operated by its owner and creator, Grupo Cambucci.^[1]

Quick Facts Company type, Traded as ...

Penalty

Company type	Sociedade Anônima
Traded as	B3: CAMB3
Industry	Sporting goods
Founded	1970; 54 years ago (1970)
Headquarters	São Roque, Brazil
Key people	Eduardo Estefano (Executive Director)
Products	Athletic shoes, apparel, sports equipment, accessories
Revenue	US$133.7 million (2012)
Net income	US$6.0 million (2012)
Number of employees	2,500
Website	penalty.com.br

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The company manufactures mainly soccer equipment such as kit uniforms and balls.

In 1945, the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in São Paulo. In 1970, the company created the brand "Penalty," launching products for the football market.

In the 1980s, Penalty became the largest Brazilian manufacturer of soccer balls. During this period, Penalty acquired the manufacturing rights for Asics shoes and Wilson tennis racquets. During the 1990s, the Brazilian football teams of São Paulo and Grêmio wore uniforms by Penalty.

In 1998, the brand expanded its business to Argentina, opening a filial of the company there and signing deals with some local teams.^[1]

In 2010, Penalty started sponsoring the Spanish Futsal League, and, one year later, the company signed an exclusive agreement with Víctor Valdés,^[2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.^[3]

The following list that are sponsored by Penalty: