VAB Bank

Baron joined the Supervisory Board of Ukrainian VABank in 2003.^[12] Later, he was appointed as the CEO and Chairman of the bank,^[13] which was subsequently rebranded as VAB Bank.^[14][15] During his tenure, all nine companies in the VAB Group merged into a unified financial services supermarket in Ukraine,^[16][17] VAB Bank emerged as one of the most technologically advanced brands in Ukraine, and Baron was recognized as a prominent figure in the country's banking industry.^[18][14]

In 2008, Baron participated as a judge in two seasons of the local edition of the television program "Dragons’ Den" - known as "Business Sharks" in Ukraine.^[19][20]

In 2011, there was a change in ownership of VAB Bank,^[21] and due to a difference of opinions, Baron resigned from his position.^[22][23]

TBIF Financial Services

Baron joined TBIF Financial Services in 2012 as the Vice President Strategy,^[3] following the company's acquisition of the Bulgarian branch of Nova Ljubljanska Banka (NBL), which was subsequently rebranded as tbi bank.^[24] During his tenure, the Kardan Group, which owned TBIF, decided to divest its financial business. Baron played a crucial role in the 2016 acquisition of TBIF by the Latvian 4finance Group.^[25]

tbi

In 2016, Baron assumed the role of CEO at tbi, a consumer lending bank with operations in Bulgaria, Romania, Greece, Germany and Lithuania.^{[26][27][4][28]} tbi bank is recognized as one of the highly profitable banks in Southeast Europe.^[29] in January 2023 Baron was featured on the cover of the Romanian edition of Forbes Magazine, where he shared his personal and tbi's story.^[28]