Tourism

Tourism is also an important part of the province's economy. Though the town of Pinar del Río (the provincial capital) has some places of cultural and historical interest (such as the Cathedral of San Rosendo, a 19th-century construction), most attractions are to be found in rural or natural settings. A major destination is the Viñales Valley, a karstic depression located in the Sierra de los Organos, north of the town of Viñales. Designated a World Heritage Site by UNESCO in 1999 because of its natural beauty and the traditional agricultural techniques which continue to be used in the cultivation of tobacco and other crops there, the valley is a popular hiking and rock climbing location.

Many of the valley's surrounding hills are dotted with caves which may be explored by visitors and spelunking has become another popular activity in the province (a particularly interesting cave is the Cueva de los Portales, beside the Río Caiguanabo, where Che Guevara set up his staff headquarters and dormitory as commander of the Western Army during the Cuban Missile Crisis).

Accommodations in and near Viñales have also grown in number in response to growing tourism in the region. In addition to casas particulares (licensed bed and breakfasts in private residences), there are a number of hotels some kilometers from the town.

Another major tourist destination in the province was Las Terrazas, a unique model village located 20 kilometer northeast of Soroa and, from 2011, part of the new Artemisa Province. Surrounded by mountains, the village was founded in 1971 as part of rural development and reforestation project which spans 5,000 ha (12,355 acres). As in other parts of the province, there are several hiking trails which weave through the surrounding mountains. Some companies offer guided hiking tours on a daily basis (in some areas, in fact, a guide is mandatory).

With around 30 diving sites, Pinar del Río is also considered one of Cuba's premier scuba diving destinations. Cayo Levisa,^[6] about two kilometers offshore, is known for its copious black coral and excursions to this cay are afforded by tour agencies based in the province. Another hugely popular location is María la Gorda beach,^[7] which boasts many nearby dive sites (as close as 200 m (220 yd) from the beach).

An increasing number of tourists also visit the San Diego hot springs, in search of the health benefits reportedly afforded by the warm sulfur-rich waters there. An additional spectrum of health-related services has also become available at this spa, including massages and mud baths.