Pitchfork (website)

Pitchfork (formerly Pitchfork Media) is an American online music publication launched in 1995 by Ryan Schreiber. It was first based in suburban Minneapolis, then Chicago, later moved to Greenpoint, is currently in One World Trade Center, and is owned by Condé Nast.[2]

Pitchfork
Pitchfork logo and wordmark
Screenshot of Pitchfork's homepage
Type of site
Online music magazine
Available inEnglish
Founded1995; 26 years ago (1995)
Country of originUnited States
OwnerCondé Nast
Created byRyan Schreiber
EditorPuja Patel
Employees36[1]
ParentCondé Nast
URLpitchfork.com
CommercialYes
RegistrationNo
Launched1995; 26 years ago (1995) (as Turntable)
Current statusActive

It began as a blog that developed during Schreiber's teenage years working at a record store. It quickly earned a reputation for its extensive coverage of indie music. It has since expanded and covers all kinds of music, including pop.[3]

The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Since 2016, it has published retrospective reviews of classics, and other albums that weren't initially reviewed, each Sunday. The site publishes "best-of" lists—albums, songs—and annual features and retrospectives each year. During the '90s and '00s the site's reviews—favorable or otherwise—were considered widely influential in making or breaking careers.[4]