is the fifth studio album by American singer-songwriter Taylor Swift
. It was released on October 27, 2014, by Big Machine Records
. Following the release of her genre-spanning fourth studio album Red
(2012), noted for pop
hooks and electronic
production, the media questioned the validity of Swift's status as a country
artist. Inspired by 1980s synth-pop
to create a record that shifted her sound and image from country to mainstream pop, Swift enlisted Max Martin
as co-executive producer, and titled her fifth album after her birth year as a symbolic rebirth of her artistry.
The album's synth-pop sound is characterized by heavy synthesizers
, programmed drums
, and processed backing vocals. Swift wrote the songs inspired by her personal relationships, which had been a trademark of her songwriting. The songs on 1989
express lighthearted perspectives, departing from her previous hostile attitude towards failed romance. Swift and Big Machine promoted the album extensively through product endorsements, television, radio appearances and social media. They pulled 1989
from free streaming services such as Spotify
, prompting an industry discourse on the impact of streaming on music sales. (Full article...