The Poynter Institute for Media Studies is a non-profit journalism school and research organization in St. Petersburg, Florida. The school is the owner of the Tampa Bay Times newspaper and the International Fact-Checking Network and operates PolitiFact.
|Motto||Democracy needs journalism. Journalism needs Poynter.|
|Type||School of Journalism|
|Established||May 29, 1975|
The school began on May 29, 1975, when Nelson Poynter, the owner and chairman of the St. Petersburg Times (now the Tampa Bay Times) and Times Publishing Company, announced that he planned to start a small journalism school called the Modern Media Institute. (The name of the school was changed to the Poynter Institute almost a decade later.)
In 1977, Nelson Poynter willed ownership of the Times Publishing Company to the Institute so that after his death the school would become the owner of the St. Petersburg Times. Poynter died on June 15, 1978, at the age of 74. He had become ill in his office just a few hours after he helped break ground for the new St. Petersburg campus of the University of South Florida.
At that point, the Institute began to grow into the larger school that exists today. The Poynter Institute's second president, Robert J. Haiman, moved the institute in 1985 from the bank building on Central Avenue to the award-winning building where it is located today.
Craig Newmark is a board member of the Poynter Foundation and donated $1 million to it in 2015. In 2017, the Poynter Institute received $1.3 million from the Omidyar Network and the Open Society Foundations in order to support new projects in three main areas: fact-checking technology, impact tracking, and financial awards through innovation grants and crowdfunding matches.
Since 2019, The Washington Post has been partnering with the Poynter Institute to increase diversity in media, with the goal to expand Poynter's annual Leadership Academy for Diversity in Digital Media training journalists to become founders, top-level executives and innovators. Other sponsors are CNN, the Scripps Howard Foundations, Craig Newmark Philanthropies, the Ethics and Excellence in Journalism Foundation and TEGNA Foundation.
The Poynter Institute received $737,400 in federal loans from the Paycheck Protection Program during the COVID-19 pandemic. President Neil Brown noted that this was not the first time the institute received government funding, noting past training contracts with Voice of America.
News University (NewsU) is a project of the Poynter Institute that offers journalism training through methods including e-learning courses, webinars, and learning games. NewsU is funded by the John S. and James L. Knight Foundation.
International Fact-Checking Network
In 2015, the institute launched the International Fact-Checking Network (IFCN), which sets a code of ethics for fact-checking organizations. The IFCN reviews fact-checkers for compliance with its code, and issues a certification to publishers who pass the audit. The certification lasts for one year, and fact-checkers must be re-examined annually to retain their certifications. Google, Facebook, and other technology companies use the IFCN's certification to vet publishers for fact-checking contracts.
Fake news blacklist
In 2019, Poynter used various "fake news" databases (including those curated by the Annenberg Public Policy Center, Merrimack College, PolitiFact, and Snopes) to compile a list of over 515 news websites that it labeled "unreliable". Poynter called on advertisers to "blacklist" the sites on the list. The list included conservative news websites such as the Washington Examiner, The Washington Free Beacon, and The Daily Signal. After backlash, Poynter retracted the list, citing "weaknesses in the methodology". Poynter issued a statement, saying: "We regret that we failed to ensure that the data was rigorous before publication, and apologize for the confusion and agitation caused by its publication."
Since 2015, the Poynter Medal for Lifetime Achievement in Journalism has been awarded by the Poynter Institute. Winners include:
- 2015: Bob Schieffer, former CBS News anchor and host of Face the Nation
- 2016: Tom Brokaw, former anchor of NBC Nightly News
- 2017: Judy Woodruff, anchor and managing editor of PBS NewsHour
- 2018: Lester Holt, anchor of NBC Nightly News and Dateline NBC
- 2019: Katie Couric, broadcast journalist, author and media entrepreneur
- 2020: Chris Wallace, anchor of Fox News Sunday
- "Neil Brown". Poynter.
- "Company Overview of The Poynter Institute for Media Studies, Inc". Bloomberg. Archived from the original on November 17, 2018. Retrieved November 16, 2018.CS1 maint: unfit URL (link)
- "Short film celebrates Pulitzer Prize centennial". Tampa Bay Times. April 12, 2016. Archived from the original on February 22, 2018. Retrieved April 13, 2016.
The Poynter Institute, which owns the Tampa Bay Times, hosted one such event on March 31.
- "History". Poynter Institute. Archived from the original on March 30, 2020. Retrieved July 23, 2019.
- Gold, Hadas (December 12, 2016). "Craigslist founder gives Poynter Institute $1 million to support 'journalism ethics'". Politico. Archived from the original on November 17, 2018. Retrieved November 16, 2018.
- O'Shea, Chris (December 12, 2018). "Craig Newmark Donates $1 Million to Poynter Institute". Adweek. Archived from the original on August 15, 2017. Retrieved November 16, 2018.
- "$1.3 Million in Grants from Omidyar Network, Open Society Foundations Will Expand Poynter's International Fact-Checking Network" (Press release). Poynter Institute. June 29, 2017. Archived from the original on June 29, 2017. Retrieved January 4, 2020 – via PR Newswire.
- "Revcontent, Poynter Partner to Demonetize Fake News". MediaPost. August 16, 2018. Retrieved December 10, 2020.
- "Revcontent is trying to get rid of misinformation with help from the Poynter Institute". Inventiva. August 14, 2018. Retrieved December 10, 2020.
- "Revcontent is trying to get rid of misinformation with help from the Poynter Institute". The Oklahoman. August 14, 2018. Retrieved December 10, 2020.
- "The Washington Post partners with Poynter for the Leadership Academy for Diversity in Digital Media". The Washington Post. April 17, 2019. Retrieved December 10, 2020.
- "The Washington Post and Poynter name members of the 2019 Leadership Academy for Diversity in Digital Media". The Washington Post. September 9, 2019. Retrieved December 10, 2020.
- "Matthew Ong named to the Poynter, Washington Post Leadership Academy for Diversity in Digital Media". The Cancer Letter. August 6, 2020. Retrieved December 11, 2020.
- Farhi, Paul (29 April 2020). "Axios returns coronavirus bailout loan as news organizations grapple with the ethics of taking government funds". The Washington Post. Retrieved 10 March 2021.
- "Poynter Institute to grow 'News University' platform with Knight Foundation funding". Tampa Bay Times. June 28, 2016. Archived from the original on May 3, 2019. Retrieved May 3, 2019.
- Lerner-Rubin, D. (October 23, 2019). "Fact-checking fact-checkers". The Jerusalem Post. Archived from the original on February 5, 2020. Retrieved December 12, 2019.
- Ananth, Venkat (May 7, 2019). "Can fact-checking emerge as big and viable business?". The Economic Times. Archived from the original on August 8, 2019. Retrieved December 12, 2019.
- Owen, Laura Hazard (August 15, 2019). "Finally, Instagram is getting fact-checked (in a limited way and just in the U.S., for now)". Nieman Journalism Lab. Nieman Foundation for Journalism. Archived from the original on December 15, 2019. Retrieved August 15, 2019.
- "Facebook's War on Bullshit Is Not Going Well—We Talked to the Fact Checkers on the Front Lines". Gizmodo. August 27, 2018. Retrieved December 11, 2020.
- Granger, Jacob (April 24, 2019). "10 essential newsletters every journalist should read". Journalism.co.uk. Archived from the original on May 2, 2019. Retrieved December 12, 2019.
- Concha, Joe (May 3, 2019). "Poynter pulls blacklist of 'unreliable' news websites after backlash". The Hill. Archived from the original on July 30, 2019. Retrieved May 3, 2019.
- Allen, Barbara (May 2, 2019). "Letter from the Editor". Poynter Institute. Archived from the original on August 26, 2019. Retrieved May 3, 2019.