Prima_(magazine)

<i>Prima</i> (magazine)

Prima (magazine)

Women's magazine in France

Prima is a monthly women's magazine published in Paris, France. The magazine has been in circulation since 1982. It has editions in Spain, Germany, and the United Kingdom.

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History and profile

Prima was first published in October 1982.[1][2] It was founded by Axel Ganz.[3] The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr.[1][4] It is published by Prisma Press on a monthly basis.[1][5] The company also owns other magazines, including Femme Actuelle and VSD.[2]

Prima has its headquarters in Paris[6] and features articles about everyday living[6] and fashion, beauty, decor and cuisine.[2] Gwendoline Michaelis was one of the former editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (French: Join the community of creative women) in June 2012.[7]

Editions of Prima were also launched in Spain and Germany.[1][8] Its another edition was started in the United Kingdom in September 1986.[9][10] The British edition was sold in 2000 to Nat Mags and is published monthly.[11][12]

Circulation

In 1991, Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[9] In 1999, Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[13]

During the period between 2003 and 2004 Prima sold 692,633 copies in France.[14] Its circulation was 686,000 copies in France in 2005.[15] In 2007, the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[16] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[17] The British edition sold 260,550 copies during the first six months of 2012.[18] Its circulation was 307,012 copies in France in 2014.[19] The circulation of the British edition was 195,556 copies in 2021.[20]

References

  1. [1]
    Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). doi:10.1207/s15327736me0801_1.
  2. [2]
    "Prima". Prisma Media. Retrieved 17 April 2015.
  3. [3]
    Dilip Subramanian (13 November 1991). "The Axel Ganz Formula: Journalism + Marketing". The New York Times. Paris.
  4. [4]
    Lawrence D. Kritzman, ed. (2007). The Columbia History of Twentieth-century French Thought. New York: Columbia University Press. p. 723. ISBN 978-0-231-10790-7.
  5. [5]
    "Magazines". Prisma Media. Archived from the original on 16 April 2015. Retrieved 17 April 2015.
  6. [6]
    "Prima (France). Factsheet". Publicitas. Retrieved 17 April 2015.
  7. [7]
    "Prima - Now at French newstands with a new concept and fresh look". Gruner+Jahr. 12 June 2012. Retrieved 18 April 2015.
  8. [8]
    Janice Winship (2004). "The Impossibility of Best: Enterprise meets domesticity in the practical women's magazines of the 1980s". In Dominic Strinati; Stephen Wagg (eds.). Come on Down?: Popular Media Culture in Post-War Britain. London; New York: Routledge. p. 84. ISBN 978-1-134-92368-7.
  9. [9]
    Howard Cox; Simon Mowatt (2014). Revolutions from Grub Street: A History of Magazine Publishing in Britain. Oxford: OUP. p. 126. ISBN 978-0-19-166470-0.
  10. [10]
    Anna Gough-Yates (2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. London; New York: Routledge. p. 97. ISBN 978-1-134-60624-5.
  11. [11]
    "Magazine publishers". Magforum. Retrieved 17 April 2015.
  12. [12]
    "The National Magazine Company Acquires Gruner + Jahr U.K." Hearst. Retrieved 15 May 2018.
  13. [13]
    Jean Claude Sergeant (2003). "The Mass Media". In Nicholas Hewitt (ed.). The Cambridge Companion to Modern French Culture. Cambridge, UK: Cambridge University Press. p. 137. ISBN 978-1-107-49447-3.
  14. [14]
    E. Martin (2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. New York: Palgrave Macmillan. p. 6. ISBN 978-0-230-51190-3.
  15. [15]
    "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  16. [16]
    Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 17 April 2015.
  17. [17]
    "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 17 April 2015.
  18. [18]
    "Top 100 paid-for magazines, January-June 2012". The Guardian. 16 August 2012. Retrieved 24 April 2015.
  19. [19]
    "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 17 April 2015.
  20. [20]
    "Top Prima". Audit Bureau of Circulations (UK). 17 February 2022.
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