Market entry (1997–1999)

Primus originally entered the Australian telecommunications market in 1996 by acquiring Australia's fourth largest telecommunications service provider, Axicorp.^[4] Primus Telecom was one of the first carriers to be granted a telecommunications licence in 1997.^[5] Prior to this, Australia's telecommunications industry was operated as a duopoly⠀ between the former Australian Government-owned Telecom Australia, later rebranded Telstra and Optus, before the market was opened to full competition in July 1997.^[6]

1998 saw Primus expand their operations further in Australia with the acquisition of Eclipse Telecommunications Pty. Ltd.^[7] and Hotkey Internet Services Pty Limited.^[8]

In 1999 Primus' parent company Primus Telecommunications Inc. purchased the retail operations of Telegroup Inc., a long-distance telephone company based in Fairfield, Iowa, who was in Chapter 11 bankruptcy.^[9][10] This acquisition included the Australian subsidiary of Telegroup which allowed Primus to improve their capabilities in the Australian market.^[11]

1999 was also the year Primus Australia's U.S. parent company launched the iPrimus brand to spearhead the organisations strategy of aggressively gaining retail market share by offering 'one-stop' shopping for bundled voice, data, Internet and cellular services.^[12]

Primus' growth (2000–2003)

During the period from 2000–2003 Primus achieved some significant growth. They were one of many telco providers to benefit from the collapse of One.Tel by actively pursuing those customers left in a lurch.^[13] They used this inertia to grow their customer base to approximately 750,000 retail customers including over 400,000 Internet customers by 2003.^[14]

Industry consolidation (2004–2008)

In February 2004, AOL|7 was purchased by Primus Telecom. This acquisition added approximately 90,000 customers to Primus' existing residential iPrimus customer base.^[15]

Primus' acquisition would coincide with much industry consolidation as competitor Telstra purchased a 50% stake in mobile provider Hutchison 3G for A$450 million, Kaz Group for A$333 million and Damovo for A$64 million^{[citation needed]}. Meanwhile, competitor Optus purchased Uecomm for A$227 million, a 50.8% stake in Alphawest and A$50 million for remaining 74% of Virgin Mobile Australia ^{[citation needed]}.

In early 2007, Primus sold PlanetDomain to NetRegistry for over A$8 million.^[16]

In late 2008, Primus acquired Imagineering Data Centre, a Melbourne-based hosting and colocation provider. ^[17]

Acquisition of iPrimus (2012–present)

On 16 April 2012, it was announced that Primus Telecom would be purchased by M2 Group in preparation for the National Broadband Network. Primus Telecom was acquired by M2 on 1 June 2012 for $192 million.^[18]

In 2012 iPrimus in conjunction with Hungry Jack's launched a free Wi-Fi service in 348 stores, as part of a $6 million contract with Hungry Jacks parent company, Competitive Foods Australia.^[19]

Broadband

iPrimus is one of Australia's largest telecommunications carriers and offers high-speed broadband through ADSL and ADSL2+, as well as NakedDSL and 3G mobile broadband. Primus's DSLAM network is one of the largest in Australia, with more than 66 exchanges.^[20]

Fixed line and mobile

The iPrimus mobile network is a virtual network operator and uses the Optus network, with 2G and 3G capabilities. Primus Telecom also offers a range of home phone and VoIP services.

Other services

iPrimus also offers add-on services including anti-virus and anti-spam filtering, dial-up Internet connection, WebFilter proxy, global roaming and wireless hotspot access. FetchTV is available to iPrimus broadband customers.

Internet & Data

iPrimus offers business services including ADSL, ADSL2+, SHDSL,^[21] FTTH, Mobile Broadband,^[22] and a variety of internet services including Private IP Networks, Domain Names & Web Hosting, Cloud Computing, Virtual Hosting, Dedicated Hosting, Co-Location and Managed Services. Mobility Services by Primus Telecom have recently included Blackberry solutions^{[buzzword][23]} and dedicated Mobile business plans.

Voice

Primus Telecom services include PSTN, ISDN, SIP Trunks, Hosted IP Phone Systems, Inbound 1300/1800, Intelligent network. Primus Accella operates as the Business Voice service for Primus Telecom and is a business grade hosted communications solution.^{[buzzword][24]}