The company was founded in August 1991 by Procter & Gamble.[2]
In 1994, it acquired a soap-manufacturing facility at Hub, Balochistan and started making Safeguard.[2] In 2002, the plant tripled its soap manufacturing capacity with an additional investment of US$3 million.[2]
In 2004, the company made an initial investment of about half a million US dollars to establish a PuR water purifier, manufacturing facility in Hub, Balochistan.[2] The plant has a production capacity of 50 million sachets annually.[2]
In December 2010, the company inaugurated its Bin Qasim plant in Karachi.[1]
In 2019, the company invested US$50 million for the state-of-the-art at hair care manufacturing facility at Port Qasim plant, Karachi.[5] It will manufacture Pantene, and Head & Shoulders in Pakistan.[5]
Its factories are located in Hub, Balochistan and Bin Qasim Port, Karachi.[4]
Products Launched
- 1992 | Olay
- 1992 | Head & Shoulders
- 1995 | Pantene
- 1996 | Safeguard
- 1998 | Ariel
- 2000 | Pampers
- 2001 | Always
