A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.[1] Publicists are also hired by public figures who want to maintain or protect their image.[1] Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

The term publicist was coined by the legal scholar Francis Lieber to describe the public-like role of internationalists[clarification needed] during the late nineteenth century.[2] Publicists are sometimes called flacks which traces back to Gene Flack, who was a well-known movie publicist in the 1930s.[1]