Pyatnitsa! (Russian: Пятница!, literally Friday!) is an all-Russian entertainment TV channel. Its broadcast network is based on original entertainment programs of its own production, as well as those produced by Ukrainian TV channels. Friday! began broadcasting on 31 May 2013 on MTV Russia.^[1]

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Quick Facts Country, Headquarters ...

Pyatnitsa!
Пятница!

Country	Russia
Headquarters	Moscow
Programming
Language(s)	Russian
Picture format	576i (16:9 SDTV) 1080i (HDTV) (Internet)
Ownership
Owner	Gazprom Media
History
Launched	26 September 1998; 25 years ago (1998-09-26) (as MTV) 1 June 2013; 10 years ago (2013-06-01) (as Pyatnitsa!)
Replaced	MTV
Links
Website	friday.ru
Availability
Terrestrial
Digital terrestrial television	Channel 16

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• Oryol i Reshka ("Heads or tails")
• Oryol i Reshka. Shopping ("Heads or tails. Shopping")

The card game Favorite game TV channel Friday!, launched together with the game company Mosigra, won the Mediabrand award as the Best off-air promotional campaign.^[2]