Brandwatch Qriously

Brandwatch Qriously is a market research and polling company, owned by Brandwatch.[2] They are a member of the British Polling Council.[3] According to Bloomberg, Brandwatch Qriously "provides an online service for measuring location-based public sentiments in real-time".[4] The company's business model is based around developing advertisements within mobile apps which display questions for users to answer.[5]

Brandwatch Qriously
TypeLimited company
IndustryMarket research and public opinion polling
Founded29 November 2010
FounderChristopher Kahler
Gerald Müller
Abraham Müller
HeadquartersBrandwatch, ,
United Kingdom
Footnotes / references


Brandwatch Qriously was co-founded by Austrians Christopher Kahler (CEO), Gerald Müller and Abraham Müller.[6] The founders were working in China in 2007, where they created Urbian, a location-based mobile business that prefigured Foursquare. Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.[6]

They returned to Austria in 2010, and raised $1.6 million in venture capital from Accel Partners, based on setting up the company up in London.[6]

As of June 2015, Brandwatch Qriously had raised $5.1 million, and had 19 employees.[7] Its Series A round was led by Spark Capital, and its previous backer Accel also participated.[5]

As of March 2018, the company is owned by Brandwatch.

Political polling

Brandwatch Qriously claimed that their polls correctly predicted the outcome of the 2016 UK Brexit referendum and the 2016 Italian referendum.

On the day before the 2017 United Kingdom general election, Brandwatch Qriously and Wired published a poll showing voting intentions of 41% for Labour and 39% for the Conservatives. The final results were 41% and 44% respectively and so the poll did not correctly predict the outcome (which would have seen Labour as the largest party in terms of MPs, although not necessarily with a majority). However, the Brandwatch Qriously figure for Labour was closer than most of the mainstream polls in the run-up to the election.[8]

On the day before the 2019 United Kingdom general election, Brandwatch published a poll using the company's technology showing voting intentions of 43.2% for the Conservatives, 30.4% for the Labour Party, and 11.6% for the Liberal Democrats.[9] The final results were 43.6% for the Conservatives, 32.2% for the Labour Party, and 11.6% for the Liberal Democrats.[10]

Worst name in ad-tech

In 2014, Qriously won Advertising Age's award for the "worst name in ad-tech", after voting in a poll, where it beat Vungle, Nanigans, AdsWizz, and Burt.[7]


  1. "Qriously Limited". Companies House. Retrieved 18 June 2016.
  2. "Brandwatch turns its war chest on acquiring market research startup Qriously". TechCrunch. Retrieved 17 September 2020.
  3. "Officers / Members | British Polling Council". Retrieved 17 September 2020.
  4. "Qriously Ltd.: Private Company Information – Businessweek".
  5. O'Hear, Steve. "Qriously Raises $3.5 Million Led By Spark Capital For Its Question-Based Mobile Ad Network".
  6. Kiss, Jemima (18 July 2011). "Qriously: A question of keeping it simple". The Guardian. Retrieved 18 June 2016.
  7. Kantrowitz, Alex (25 June 2014). "There Are Many Terrible Ad-Tech Names, But This One Is the Worst". Advertising Age. Retrieved 18 June 2016.
  8. Belam, Martin (25 June 2017) [8 June 2017]. "Seen the poll that shows a Labour victory? It's worth checking the methodology". The Guardian. London. Retrieved 3 July 2018.
  9. "General Election 2019: Qriously Prediction, Plus Survey and Social Data Analysis". Brandwatch. Retrieved 17 September 2020.
  10. "Results of the 2019 General Election". BBC News. Retrieved 17 September 2020.