Radio_Norwich
Radio Norwich
Fictional radio station
Radio Norwich is a fictional radio station in Norwich, England, in the television series I'm Alan Partridge. It parodies elements from both BBC Local Radio and Independent Local Radio.
The title character, played by Steve Coogan, can be seen on-air at the beginning of several episodes, usually hosting phone ins on various inane topics (for example: "Which is the best Lord: Lord of the Rings, of the Dance, or of the Flies?") Partridge can also often be seen bickering with DJ Dave Clifton (played by Phil Cornwell), who takes the slots after his own in both series of the show.
In real-life, Norwich and Norfolk are served by BBC Radio Norfolk. A real-life commercial radio station named 99.9 Radio Norwich launched on 29 June 2006. It closed on 1 September 2020 when it was replaced by Greatest Hits Radio.