This campaign featured a fictional character, Terry Tate (nicknamed the "Office Linebacker"), who promoting office etiquette while wearing the products being advertised.[1]
The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by [USA Today].
This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent; athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming; actors Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.
In 2010, Reebok's "I Am What I Am" Campaign was repeated, aimed at the 15-20 age group. Celebrities featured in the ad campaign were under 20, including ice hockey player John Tavares, footballers Matthew Stafford and
Andre Smith as well as basketball player Derrick Rose.
This campaign referred to social and fun aspects of running.[2]
"Two People in Everyone" is a marketing campaign that expands on the Run Easy theme.
This campaign featured basketball player Yao Ming.
In 2000, Reebok released a television advertisement in the UK that saw a man running away from a threatening giant human belly which was chasing him around a built-up area, with the repeated doom-laden voice over of "Belly's gonna get ya". It was voted 10th best advert of all time by ITV on their 2005 program ITV's Best Ever Ads 2.[citation needed]