Reverse discrimination is a term for discrimination against members of a dominant or majority group, in favor of members of a minority or historically disadvantaged group. Groups may be defined in terms of ethnicity, gender identity, nationality, race, religion, sex, or sexual orientation.[original research?]
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Conceptualizing affirmative action as reverse discrimination became popular among white conservatives in the early- to mid-1970s. This was a time period during which these policies focused on the under-representation of ethnic minority groups and women, and attempted to remedy the effects of past discrimination in both government and the business world.