Southall

The first club owned by Noades was non-league Southall.

Wimbledon

Noades then took over Wimbledon, who were elected to the Football League in 1977. They won promotion from the Fourth Division in only their second season as a Football League club, although they were relegated after just one season. He then entered tentative talks with the Milton Keynes Development Corporation with a view to relocating the club to the new town some 70 miles away in Buckinghamshire, but nothing came of this. Ironically, Wimbledon would ultimately be relocated to Milton Keynes more than 20 years later.

Noades remained chairman of Wimbledon until 1981, when the club won a second promotion to the Third Division. Just before departing, he appointed Dave Bassett as manager – a move which would bring the club great success.

Crystal Palace

As Crystal Palace chairman, he led them through their brightest period,^[2] which included promotion to the old First Division (1989), an FA Cup final (1990), a third-placed finish in the First Division (1991), and winning the Full Members Cup (also in 1991). He took the club over just after their relegation from the First Division in 1981, and after three difficult seasons where they narrowly avoided dropping into the Third Division, the turning point came in May 1984 when he appointed the former Manchester United and England winger Steve Coppell as manager following his retirement from playing through injury.

In 1985–86, Palace fell just short of promotion to the First Division, but they had just added striker Ian Wright from non-league Greenwich Borough to their ranks, and then signed striker Mark Bright from Leicester City to create what was one of the most prolific strikeforces in the club's history. Promotion finally occurred in 1989, and a year later Palace took Manchester United to a replay in the final of the FA Cup before a narrow defeat. They finished third in the league a year later.

In 1991, Noades provoked controversy with his comments on the racial make-up of his team: "The black players at this club lend the side a lot of skill and flair, but you also need white players in there to balance things up and give the team some brains and some common sense."^[3] The fall-out led to several black players leaving the club, including key players Ian Wright, Mark Bright and Andy Gray.^{[citation needed]}

Palace were relegated from the Premier League in 1993 at the end of its first season, but were promoted a year later, only to go down again after just one season, during which they were semi-finalists in both domestic cups. Promotion was achieved for the third time in less than a decade in 1997, but again Palace were relegated after just one season.

In 1998, Noades sold his interest in Palace to recruitment tycoon Mark Goldberg for £22,000,000^[2] (although Noades actually lent Goldberg £5,000,000 of this, as he could not afford it). Despite being advised against purchasing the club by Noades' own accountants, Goldberg continued with the negotiations. Noades had offered the club for £9m to a consortium of Kent and Surrey businessmen the previous year. The fee included the club and its players' contracts, but not Selhurst Park, Palace's home ground.^[2] As the club prepared for relegation from the Premier League, Noades acted as caretaker manager, after the appointment of Attilio Lombardo and Tomas Brolin failed to save Palace from relegation. Head coach Terry Venables took over management of the team following Noades departure from the club that summer.

With the sale of club completed, Goldberg's financiers withdrew their interest, and he found himself in debt to Noades. The club went through a subsequent administration, which lasted until 2000.

Brentford

After leaving Palace he became chairman and subsequently also first team manager of recently-relegated Division Three side Brentford from July 1998 and took the side back to Division Two at the first time of asking.^[4][5] He ended both roles in 2000 and sold his majority shareholding in the club to supporters group Bees United in January 2006.^[5] Noades' loans to the club were repaid by current owner Matthew Benham in 2007.^[5]