Ahmed Ayad (Arabic: أحمد عياد) better known by his stage name as Rouiched; was an Algerian comedy actor and singer, born on April 28, 1921, at Algiers and died on January 28, 1999, at El Biar (Algiers).

Rouiched was from Kabylie (Town of Azeffoun, Aarch Ait Djennad, Wilaya of Tizi-Ouzou). During his childhood, he had many occupations to survive. Self-educated, his took the stage for the first time in a theater piece of Abdelhamid Ababsa called “Estardjâ Ya Assi”. His interpretation was remarkable. After that, he devoted himself and his time to the art, and became the leader of an artistic troop. He worked with a lot of great actors of that times: Rachid Ksentini, Mustapha Badie, Nadjat Tounsi, Sid-Ali Fernandel, Mohamed Touri, Mustapha Kateb…

After the independence of Algeria in 1962, he was a member of “Théatre National Algerien” (Algerian National Theater). But his greatest success was the film “Hassen Terro” of Mohamed Lakhdar-Hamina. He pursued his career on the Algerian Television and acted in many comedies and telefilms until his death.

• 1966 : The Battle of Algiers
• 1967 : Hassan terro
• 1971 : L'Opium et le Bâton
• 1974 : L'évasion de Hassan Terro de Mustapha Badie.
• 1982 : Hassan Taxi
• 1983 : L'Affiche de Djamel Fezzaz
• 1986 : Médaille à Hassan
• 1989 : Hassan Niya
• 1991 : Ombres blanches

Dictionnaire des musiciens et interprètes algériens, Achour Cheurfi, ANEP Ed. Alger 1997

• Rouiched at IMDb