Release

The single's b-side, a cover version of "Please Stay", was recorded in 2009, and was promised to be included on the next single released following "What About Now".^[6] It is their first original lead song and single released off a new album since their 2002 single "Unbreakable".

Soundtrack

The song was featured in the end credits of the 2011 American film Dolphin Tale. On 11 October 2011, the soundtrack album was released.^[2]

Premiere week

A 30-second snippet of the song was first heard on September 19, on the final audition show of ITV1 talent competition The X Factor. On September 26 and October 2, the song received a 60-second preview with different parts, becoming the theme for the Boys' Boot Camp results, once again on X Factor. On October 3, a 40-second official snippet was posted on the band's website.^[12] Amazon.co.uk was the first to have the pre-order link of the single on October 4.^[13] On October 5, the full version was released on their official YouTube site. On October 6, the official lyrics were released.^[14]

They sent the single to UK and Irish radio stations on 4 October.^[15] The single debuted on B-List of BBC Radio 2 on the week commencing 2010 October 16.^[16] They had a radio tour confirmed first on Real Radio Scotland, Northwest.^[17][18] On 22 October 2010, they announced their UK regional radio tour with schedule of complete date, time, and venue.^[19] HR3 radio station first confirmed the airplay of the single on Germany on 16 October 2010.^[20] They performed this single in The Dome 56, Germany on 26 November 2010 and broadcast on RTL II Germany on 4, 18 December 2010 but was later cancelled.^[21] Afterwards, they are opt to promote on international market as they had meetings about it.^[22] They had interviews with RTHK Radio 2 in Hong Kong, Kawanku Magazine and Tabloid Nova in Indonesia, Daily Joong-ang in South Korea, and Sayidaty in Middle East on 5 November 2010.^[23][24] At the same day, Nicky tweeted he will do a lot of phone call interviews on other countries not mentioned above such as Thailand, Philippines, Taiwan, Sweden, Switzerland, and South Africa.^[25] After the radio tour comes the promo tour in television shows.^[26] One of it was their performance live on X Factor on 14 November 2010 that coincides the promotion of Gravity and the face-off with other boybands, Take That and JLS.^[27][28] (See Schedule)

Tours performed at

• Gravity Tour (2011)
• Greatest Hits Tour (2012)
• The Wild Dreams Tour (2022) (At Hop Farm and Colchester shows - later dropped from setlist, replaced with a medley of Unbreakable, Queen of My Heart and I'm Already There)