Samantha Chapman is an English makeup artist based in London and Norwich. Sam is married to Welsh director, Ryan Andrews.

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Chapman attended the College of West Anglia, taking a two-year BTEC in Make-up and Hairdressing tutored by Louise Young.^[1] In addition to her work as a freelance make-up artist, she runs make-up courses with her sister, Nicola Haste. In October 2008, Samantha started a channel on YouTube under the name of 'Pixiwoo' on which she and her sister post hair and make-up tutorials from Avant Garde to Natural looks as well as reviews on various beauty products.^{[citation needed]} She is a mother of two young girls with her former partner Danny. She lives in Norwich, England. She has two brothers, Jim, who runs a YouTube channel under the name Jim Chapman, and John, who co-runs The Lean Machines YouTube channel.

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Chapman has been a make-up artist for more than a decade. She was part of the UK M·A·C Pro team, often travelling for shows such as the Milan and Paris fashion weeks. Chapman has also worked with celebrities such as Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church, Myleene Klass, Liberty Ross, Val Kilmer, Zac Efron, Neve Campbell, and Lily Cole.

Chapman was contacted by Paris Presents (the makers of Eco Tools and other beauty products) to develop an affordable make-up brush line called "Real Techniques." The brushes are cruelty-free, made of synthetic Taklon and not tested on animals. Each brush head is hand-cut and the brush collection works with a wide variety of make-up products from powders to creams and liquids.^[2]

The brushes have won awards from Xposé, CoolBrands, Allure and Influenser for the standard of their brushes.^{[3][better source needed]}