Semiological_guerrilla
Il costume di casa (Faith in Fakes) was originally an essay written by the Italian semiotician Umberto Eco, about "America's obsession with simulacra and counterfeit reality."[1] It was later incorporated as the centrepiece of the anthology bearing the same name, a collection of articles and essays about Italian ideologies.[2] The anthology contains a selection of essays taken from two Italian books by Eco: Il costume di casa (first published in 1973)[3] and Sette anni di desiderio (1983).[4] It was translated into English in 1986 as Faith in Fakes[5] and later updated as Travels in Hyperreality in 1995.[6]