Debut & Women's Champion (1987–1988)

After former AWA wrestler Jesse Ventura referred her to the World Wrestling Federation (WWF),^[4] she debuted on July 24, 1987, defeating The Fabulous Moolah for the WWF Women's Championship.^[9][10] Renaming herself Sensational Sherri, she reigned as WWF Women's Champion for fifteen months before losing it to Rockin' Robin on October 8, 1988, in Paris.^[5][9][10] At the Survivor Series in 1987, Martel's team consisting of Martel, Women's World Tag Team Champions The Glamour Girls (Leilani Kai and Judy Martin), Dawn Marie, and Donna Christanello lost to The Fabulous Moolah's team consisting of Moolah, Velvet McIntyre, Rockin' Robin, and the Jumping Bomb Angels (Noriyo Tateno and Itsuki Yamazaki).^[13] When the WWF phased out its women's division in 1990, Martel remained with the company and turned her attention to managing male wrestlers.^[10]

Concurrent with her reign as WWF Women's Champion, Martel made several appearances in costume as "Peggy Sue," the girlfriend of The Honky Tonk Man, who was in the midst of a run as Intercontinental Champion. Her primary role was to irritate Honky's opponents—namely, Randy "Macho Man" Savage and Brutus "the Barber" Beefcake—and interfere in his matches.

Managing Randy Savage and Ted DiBiase (1989–1992)

After WrestleMania V, Martel confronted Miss Elizabeth, manager of newly dethroned former WWF World champion Randy Savage, during an interview, leading to a confrontation between the two in which Savage fired Miss Elizabeth and repeatedly threatened to hit her.^[14] Martel then attacked Hulk Hogan from behind as he came to Miss Elizabeth's rescue, leaving him open to a chair attack from Savage,^[15] Throughout the remainder of 1989, Martel and Savage feuded with Hogan and Miss Elizabeth.^[10] At SummerSlam, Hogan and Brutus "The Barber" Beefcake defeated the team of Savage and Zeus.^[16] After the match, Miss Elizabeth knocked out Martel with Martel's purse, and she, Hogan, and Beefcake cut Martel's hair.^[1]

At WrestleMania VI in 1990, Martel and Savage lost a mixed tag-team match against Sapphire and Dusty Rhodes after Miss Elizabeth, who was in the corner of Sapphire and Rhodes, interfered and shoved Martel.^[17] During that same year, Martel and Savage appeared on Lifestyles of the Rich and Famous with Robin Leach.^[5] During a steel cage match at Madison Square Garden, The Ultimate Warrior pulled off an escaping Martel's miniskirt to reveal matching black garter belts and lace underpants. Practically in tears, Martel raced back to the locker room. At WrestleMania VII, Savage lost a "retirement match" against The Ultimate Warrior, in which the loser would be forced (Kayfabe) to retire.^[5][18] After Savage lost the match, an irate Martel attacked Savage but was thrown from the ring by Miss Elizabeth, who had been watching from the audience.^[5][18]

Later on the WrestleMania VII card after she and Savage parted ways following the career match, Martel came to the ring to help "The Million Dollar Man" Ted DiBiase in his assault on an injured Rowdy Roddy Piper, following which she managed DiBiase until 1992.^[4][10]

Pairing and feuding with Shawn Michaels (1992–1993)

Subsequently, Martel began managing Shawn Michaels after Pat Patterson convinced Michaels to participate in the storyline.^[19] In February 1992, during Paul Bearer's interview segment The Funeral Parlor, Sherri declared she was now "in love" with Shawn Michaels, who had just turned on his longtime tag team partner Marty Jannetty. She also sang Michaels' theme song called "Sexy Boy".^[10] As part of his gimmick, Michaels would admire himself in a full-length mirror before his matches.^[20] In 1992, before a match, Jannetty grabbed the mirror and attempted to hit Michaels with it, but Michaels pulled Martel in front of him.^[20] After being hit with the mirror, she was absent from television until the Royal Rumble in January 1993.^[20] At the Rumble, she was in a neutral corner for the match between Michaels and Jannetty but eventually turned on Michaels during the match, cementing a face turn.^[20] Backstage, Michaels confronted her and Jannetty came to her rescue.^[20] The storyline, however, was cut short as Jannetty was released from the company in the midst of the feud.^[20] Martel spent the remainder of the year aligned with Tatanka, who aided her in her feud with Luna Vachon and Bam Bam Bigelow. She was released from the World Wrestling Federation during the summer. Two reasons have been given for Sherri's departure: her decision to enroll in cosmetology school and failed drug tests.^[21][22]

Managing Ric Flair (1994)

Martel signed with World Championship Wrestling (WCW) in 1994. The original plan for her was to manage Kevin and Dave Sullivan against Missy Hyatt and The Nasty Boys, but after Hyatt was fired in February 1994, the proposed rivalry went on with no managers for either team.

Martel made her debut on the April 23 edition of WCW Saturday Night, under the name Sensuous Sherri. In an interview with Gene Okerlund, she said her goal was to find a man that can bring her the WCW World Heavyweight Championship. She was at ringside during at Slamboree on May 22, during the WCW World Heavyweight Championship match between Ric Flair and Barry Windham. On June 24, a title unification match took place at the Clash of the Champions XXVII between WCW World Heavyweight Champion Ric Flair and the WCW International World Heavyweight Champion Sting. Although she revealed in the beginning of the match she sided with Sting (including wearing his signature face paint), it turned out to be a double cross, as she sided with Flair, who won the match and unified the titles, double-teaming Sting, until the newly signed Hulk Hogan made the save.

At Bash at the Beach, Martel tried to help Flair to defeat Hogan in a match by giving him brass knuckles, but failed.^[25] At the feud's climactic battle, a steel cage match at Halloween Havoc, Martel climbed the cage to aid Flair and in the process had her dress pulled off by Jimmy Hart, Hogan's manager, leaving her dangling from the cage in black lingerie.

Managing Harlem Heat (1994–1997)

Next, Martel began managing Harlem Heat (Booker T and Stevie Ray) using the name Sister Sherri.^[10] She managed the team to seven WCW World Tag Team Championship reigns.^[3] In late 1994 (while still managing Harlem Heat in WCW), Martel made a return appearance in ECW managing Shane Douglas and Brian Pillman against Ron Simmons and 2 Cold Scorpio.^[26] Back in WCW, Martel had a brief on-screen romance with Col. Robert Parker until October 1996 when Harlem Heat fired him and Martel had a match with him at World War 3 in November. She continued to manage Harlem Heat until she got fired from the group on the July 7, 1997, edition of Nitro.^[27]