Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland,[3] the company is the second-largest television station operator in the United States by number of stations (after Nexstar Media Group), owning or operating a total of 193 stations across the country in over 100 markets (covering 40% of American households) and is the largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, and The CW. Sinclair also owns four digital multicast networks (Comet, Charge!, Stadium, and TBD), sports-oriented cable networks (Tennis Channel and Bally Sports Regional Networks), and a streaming service (Stirr). On June 2, 2021, it was announced that Sinclair is a Fortune 500 company, having annual revenues of $5.9 billion in 2020.[4]
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![]() Headquarters of Sinclair Broadcast Group in Cockeysville, Maryland | |
Formerly | Chesapeake Television Corporation (1971–1985) |
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Type | Public |
Nasdaq: SBGI (Class A) NASDAQ-100 Component Russell 1000 Index component | |
ISIN | US8292261091 |
Industry | |
Founded | April 11, 1971 Baltimore, Maryland, U.S. |
Founder | Julian Sinclair Smith |
Headquarters | , U.S. |
Area served | United States |
Key people |
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Products | Broadcasting equipment |
Production output | Sports and news programming |
Services | |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owner | Smith family (controlling) |
Number of employees | 11,500[2] (2022) |
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Subsidiaries | |
Website | sbgi |
A 2019 study in the American Political Science Review found that "stations bought by Sinclair reduce coverage of local politics, increase national coverage and move the ideological tone of coverage in a conservative direction relative to other stations operating in the same market."[5][6] The company has been criticized by journalists and media analysts for requiring its stations to broadcast packaged video segments and its news anchors to read prepared scripts that contain pro-Trump editorial content, including warnings about purported "fake news" in mainstream media, while Trump has tweeted support for watching Sinclair over CNN and NBC.[7][8][9][10][11]