Slide_It_In

<i>Slide It In</i>

Slide It In

1984 studio album by Whitesnake


Slide It In is the sixth studio album by English rock band Whitesnake. Originally released on 30 January 1984 in Europe, by Liberty/EMI, it was remixed for the American market, later issued on 16 April 1984 in North America by Geffen. In Japan, it was issued a "European" Mix release date on 23 March 1984, and an "American" remix on 21 December 1984 by CBS/Sony. Widely regarded as a moderate success, it helped the American market to open up for the band's sound and breakthrough throughout the later 1980s. Historically, it was the final Whitesnake recording to use the band's original "snake" logo.

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Two different editions of the album exist, each with its own unique qualities. The original "European" mix was criticized as "flat" sounding, while the "American" remixed version compromises a more modern approach, giving Whitesnake the "voice" that it wanted. The remix ultimately marked a change in the band's sound, closer to the American glam metal rock scene.[12][4][13]

The album peaked at number 9, marking their fourth Top 10 appearance in the UK.[14] In the US, it peaked at number 40 at Billboard 200. In 1988, the album re-entered the US charts due to the success of the self-titled Whitesnake album (1987), and would be eventually certified double platinum,[15] among the album with the most weeks spent on the Billboard 200 chart. The album has sold more than six million copies worldwide.

The album spawned four singles in the UK to promote the album: "Guilty of Love", "Give Me More Time", "Standing in the Shadow", and "Love Ain't No Stranger". In the United States, "Love Ain't No Stranger" and "Slow an' Easy" (used for a promo) were considered to be the band's best-known songs, ultimately becoming a hit in rock radio, and also promoted further recognition with music videos receiving substantial MTV airplay.

Throughout the promotional tour, the line-up for the band dealt with changes, with guitarist, Micky Moody, who had been in the group since its formation, leaving after the recording of the album, eventually replaced by John Sykes, who was knowingly famous for Thin Lizzy and Tygers of Pan Tang. Guitarist Mel Galley was also dismissed after an injury that impacted his nerves, while Coverdale's longtime friend and bandmate, Jon Lord was forced to drop out from the tour to rejoin Deep Purple reformed 'Mark II' line-up that would eventually release Perfect Strangers (1984).

The album was well-received by critics and accolades in North America. In 2010, Martin Popoff listed it as #241 in The Top 500 Heavy Metal Albums of All Time.[3]

Background

In 1982, Whitesnake released their fifth studio album, Saints & Sinners, which proved to be difficult as tensions between band members persisted, including a major change to their management supported by the lack of financial payouts despite being a top icon in the UK. David Coverdale had temporarily put the band on hold and made permanent changes to their management personnel at that time before the record was released. New members of the band were introduced to the supporting Saints & Sinners tour as a result, with Micky Moody and Jon Lord returning. Geffen Records A&R executive, John Kalodner who had been a longtime fan of the band, convinced the label's founder, David Geffen to sign the group. Being reminiscent of the band's future, Coverdale set his sights on the United States by signing to a major record label with Geffen, distributing Whitesnake's upcoming releases in North America.[16] The band has also signed with Sony (known as CBS/Sony at that time) for future distributions in Japan.[17][18]

After the supporting tour, the band rehearsed for their next upcoming album at Lord's house in Oxfordshire.[19] Coverdale had written most of the lyrics, alongside Mel Galley, who recently joined the group. Moody only had writing contributions to "Slow an' Easy".[20]

Recording process and personnel changes

Recordings of Slide It In began in 1983 at Musicland Studios in Munich, Germany with producer Eddie Kramer, who had been suggested to David Coverdale by John Kalodner. But things within the band were not the same as they were before, as stated by Micky Moody in a 1997 interview:

"(…) I realised that as soon as we started rehearsing and playing that it wasn't the same band, it never felt right. Mel Galley is very talented, a good singer, a great guitar player, but that band just didn't work out. Cozy [Powell] was a great drummer, I always had a lot of respect for him, but he just didn't have any feel for the old Whitesnake sound. Cozy Powell brought with him a bass player called Colin Hodgkinson. Me and David knew Colin in the North East back in the sixties. He was a great legendary bass player, worked with the jazz/blues styles, but he never struck me as the bass player for Whitesnake. It was more the heavy metal attitude, probably because of Cozy's influence. He was a more heavy drummer than Ian Paice. There were flames and explosions going on, not really my cup of tea. It seems to me now that maybe Cozy wanted the band to be much more heavier and flasher."[21]

On August 1983, the new single for the upcoming album, Guilty of Love, was released coinciding with the performance of the 1983 Monsters of Rock festival. Originally, the album was slated to be released three weeks prior to the show (20 August), however, failed to meet the deadline. Internally, the band was not satisfied with Kramer's style and production, particularly the mixing of the record. As a result, Kramer was eventually let go from his duties, only that the band had rehired Martin Birch, who had produced the band's past albums, to finish the record.[19] A new release date was scheduled to be in mid-November with the upcoming supporting tour for the album in December.[22] Yet, both of these dates were delayed until early 1984 due to personnel changes and troubled production.[23]

Moody's departure and new line-up

Moody had completed the upcoming record with Birch as the band finished up a European tour in late 1983. According to Moody, Coverdale's personality had changed compared to when they got to know each other in 1976. "Me and David weren't friends and co-writers anymore. David never said anything to me. He just didn't socialise with me anymore. David was a guy who five, six years earlier was my best friend."[21]

Moody finally decided to leave Whitesnake when Coverdale embarrassed him in front of Thin Lizzy guitarist John Sykes, who were touring alongside Whitesnake.

"Then one night we were in Germany and we did kind of a mini festival with Thin Lizzy and John Sykes was on guitar. Back at the hotel we were all sitting around and David was really talking a lot to John Sykes. I was sitting there quietly and David just turned around to me, pointing his fingers and said, 'Don't you ever turn your back on the audience again'. I went, 'Pardon?' He said, 'That's really unprofessional', in front of John Sykes to make me look small and I thought to myself, 'That's it'. I nearly said to him, 'Get him in the band', cause even I knew by then he wanted somebody like John Sykes, cause he looked good and he was a good guitar player. I decided to leave after finishing the end of the tour. The last gig was in Brussels in Belgium in October 83."[21]

Apparently, this did not seem to be a major problem to Coverdale, as, according to Moody, "After the gig, I said to the tour manager, 'I want to have a meeting in my room with all the band: I have something to say'. The other band members arrived and I said, 'Where is David?'. The tour manager came and told me, 'David is entertaining people in his suite, and he won't come down.'"

Soon after Moody's departure, John Sykes was announced to the press as the new Whitesnake guitarist.[24] At the same time it was in the news that Hodgkinson had been fired, as Coverdale felt that his style did not suit Whitesnake's new sound. As a result of Hodgkinson's departure, Neil Murray was asked to rejoin Whitesnake, simply explaining the decision by simply stating: "I'd missed his playing".[19] Lord informed Coverdale of his intentions to leave the group, but Coverdale convinced him to stay until the next supporting album tour was over.[25]

Title and artwork

The title of the album (or song) was a "tongue-in-cheek" comment that was involved in a play with people's relationships whereas a woman continues to be in an argument repeatedly while David Coverdale is responding to de-escalate the situation by being "anatomically conversant." He also stated that the title is actually "not about bananas" (a vulgar pseudonym for the word "penis," which was actually taken from the inspiration of the band's name).[26] In a 2009 Metro interview, Coverdale remarked that people "popped their cherry" (a slang for losing their virginity or a misconception to have sex) to the album as it was intended for "pole dancing."[27]

The album's front cover is a photo of a model with the snake wrapping around her shoulder eventually descending to her cleavage shot by Jurgen Barron Reisch, who also shot for the front cover of well-known pop/R&B artist Prince's 1979 eponymous album.[28] When asked about the story of the album's cover art, Coverdale stated that there were two models sent in to be photographed for the upcoming album, with a seventeen-year-old female model named Fransisca on the front cover who passed out caused by a movement from the "python that draped around her shoulders [...] between her substantial glow."[29] The original photo was cropped between the model's nose because "her eyes were rolling up" as a result of her fainting. For the back cover of the album, another unnamed model was brought in with the same situation that involved a snake's head around her neck with a similar dress that covered from her shoulder to the opposite hip.[30]

Release and promotion

UK release: mixed reactions

When the UK release of Slide It In came out, it was a chart success, but was heavily criticized for the "double-entendre drenched lyrics and titles for which Whitesnake were already infamous" and for the album mix, which was deemed "resoundingly flat".[31]

This was soon to change, as Whitesnake's US label, Geffen Records, insisted the album be remixed. With the help of famous producer Keith Olsen, Slide It In had its sound revamped, having a bigger and at the time a more modern sound, as well as allowing John Sykes and Neil Murray to replace Moody's guitar parts and Hodgkinson's bass parts, respectively.[citation needed]

European tour

Whitesnake engaged in a European tour with the Coverdale / Sykes / Galley / Murray / Lord / Powell line-up, but the band ran into trouble when Mel Galley got involved in an accident which damaged some nerves in his arm, making him unable to play the guitar. He continued as a Whitesnake member for a time but was fired not long after. The five-piece continued touring until April 1984, until another line-up change followed. In April 1984, the Deep Purple reunion was imminent, and Jon Lord played his last Whitesnake concert on 16 April at Grand Hotel in Stockholm, Sweden which was filmed for the "Måndagsbörsen" Swedish TV show. Lord's departure now left Whitesnake as a four-piece, not counting the off-stage keyboard player Richard Bailey, who was brought into the band.

US release: big break

The US edition of Slide It In rapidly gained airplay in the United States, suddenly increasing the demand for Whitesnake. The more streamlined, four-piece version of the band started touring the United States supporting Quiet Riot and then Dio.[32][33] The extensive touring, along with the MTV-ready promotional videos for the songs "Slow an' Easy" and "Love Ain't No Stranger", helped the American market to open itself for Whitesnake, something which would lead to the band breaking big in the United States with their 1987 album three years later.[citation needed]

The band had toured in Japan for a spot at the Super Rock '84 festival that included Bon Jovi and Scorpions.[34][35] The supporting tour would extend throughout to mid-January 1985, where they played the first musical festival installment of Rock in Rio at Rio de Janeiro, Brazil to replace Def Leppard.[36] It was the very last appearance for the four-piece lineup as drummer Cozy Powell left after the tour due to a relationship strained with Coverdale caused by a lack of financial payout disputes,[37][38] while Sykes and Murray would be later dismissed during Whitesnake 1987 recording sessions a year later.[39][40]

Reissues

In 2009, the album was re-issued as a two-disc digipack to commemorate its 25th anniversary. On the first disc, the CD contains the entire US mix of the album and 8 of the original UK mixes digitally remastered. The UK mixes of "Hungry for Love" or "Love Ain't No Stranger" are not included, but the acoustic version of "Love Ain't No Stranger" is featured (taken from Starkers in Tokyo). A DVD containing promo videos and live performances is also included.

Notable is that the two songs on the "Guilty of Love" single (including the B-side "Gambler") are the only released material from the first sessions with producer Eddie Kramer, originally released on 20 August 1983 as a single available in the UK. The same songs were included as bonus tracks on the 2CD version of the 2019 remaster.

Rhino Records released a version in 2017 with the 2009 remastered tracks but a new track listing.[41]

A deluxe remaster version was released on 26 February 2019 in a number of configurations: CD, 2CD, 2LP, and a super deluxe 6 CD+DVD box. The 6CD/DVD collection features remastered versions of the UK and US versions of Whitesnake's sixth studio album, a 35th-anniversary remix, along with previously unreleased live and studio recordings, music videos, live footage, and a new interview with vocalist David Coverdale. The double CD edition features the remastered versions of the UK and US mixes along with bonus tracks, the 2LP has the UK and US mixes, while the single CD is the new 35th anniversary remaster by Christopher Collier.[42]

Album versions

European Mix

Originally mixed by producer Martin Birch, the European version features a stronger presence of keyboards by Jon Lord, and the bass is more perceived.

American Remix

The album was requested by Geffen Records to be remixed for the American market. Keith Olsen was brought in to remix the record, issuing at a later release date. While Cozy Powell's drum tracks are virtually not re-recorded but instead increased its clarity into the mix, John Sykes was brought in to replace the original guitar parts as a top layer recorded by Mel Galley and Micky Moody, also created some different guitar solos compared to the European version. Bassist Neil Murray, who returned to the band, completely replaced the bass tracks made by Colin Hodgkinson. Bill Cuomo added additional keyboard parts to the record. In that perspective, the American remix noticeably added and removed redundancy in instrumental and vocal parts, predominantly the echo on Coverdale's vocal and backing parts, of the record compared to the European version. Coverdale stated that the only subtle difference in the remix was that it gives "the voice" in that record "a lot better."[43] The remix also has the tracks in a completely different order. Both the European and American mixes were recorded and mixed on analog tapes, therefore were the very last Whitesnake albums to be recorded on analog.[26]

Commercial performance

The album debuted at No. 9 on the UK charts and No. 24 on the Japanese Oricon albums chart. The American remix of the album only charted at No. 40 at Billboard 200 but ran for 85 weeks in total inconsistently, likely resurging in sales due to the success of the 1987 album, making the album with the most weeks spent in that chart to date. In total, Slide It In charted in only ten countries, with one in Hungary in 2019.

The album was a commercial outbreak in sales, selling over 6 million copies worldwide as of present.[44] In the United States, it was certified gold on 15 April 1986, then platinum on 10 November 1987. It was eventually certified double-platinum on 24 July 1992 as its last updated certification by the RIAA.[45] For digital sales, the album has sold 3,000 digital albums and 167,000 digital tracks as of 2011 according to the Nielsen SoundScan figures.[46] According to Coverdale, the album sold over four million copies in the United States alone to this date, only half the certified units sold (8 million) on their follow-up album.[47]

"Guilty of Love" was the first single from the album released in August 1983, charting at No. 31 in the UK. Following that came "Give Me More Time" peaked at No. 29, also managing to chart at No. 27 at Ireland. The promotional single, "Slow an' Easy" provided a commercial breakthrough in the American market, charting at No. 17 in the US Mainstream Rock charts, becoming the band's first top 40 mainstream rock song in the US. "Love Ain't No Stranger" debuted at No. 44 in the UK, but notably debuted at No. 33 on US Mainstream Rock Airplay, the second top 40 rock hit there.

Track listings

UK release

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US and Canadian release

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Personnel

Credits are adapted from the album's linear notes.[43][48][49][50]

Whitesnake
Additional musicians
  • Bill Cuomo – additional keyboards (US Mix)
  • The Faboulsa Brothers — backing vocals (All tracks with the exception of "Slow an' Easy")
  • The Big 'Eads (Jimmy, Ben, Erik, Baru-Baru, Jools, Jane, Galley, Powell, Coverdale) — backing vocals (Slow an' Easy)
Technical
Management
Design
  • Manfred Brey — artwork, art direction
  • Juren Barron Reisch – photography
Reissue (2009, 2012)
  • David Coverdale — executive producer
  • Michael McIntyre — producer
  • Libby Jones — project and A&R co-ordination (in retrospect for EMI)
  • Nigel Reeve — project and A&R co-ordination (in retrospect for EMI)
  • Hugh Gilmour — A&R, project release co-ordination, reissue design
  • Helen Owens — project manager
  • Dave Donnelly — remastering (at DNA Mastering, Los Angeles)
Reissue (2019)
  • David Coverdale — executive producer
  • Michael McIntyre — producer
  • Hugh Gilmour — A&R, reissue design, package design
  • Tom Gordon — project audio coordination, restoration
  • Scott Hull — remastering (at Masterdisk; Peekskill, NY
  • Christopher Collier — remixing (2019 Remix)
  • Mike Engstrom — product manager
  • Kris Perera — product manager
  • Ellys Airey — production and packaging manager

Charts

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Certifications

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Release history

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References

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