Small_start_units
The word Small Start Unit (also called small start-up, or SSU) emerged as a business term to address small entities that plan to launch innovative and specific business models in the market place, -Not only on a larger geographical scale, but also with a vantage in technology that they offer- this gives them a sustainable competitive advantage, which they can use against (major) market competitors right from the beginning. SSUs are mainly of Western origin.
The business model of a Small start unit is to attract venture capitalists. Such Venture Capitalists supply the SSU with needed capital for the start-up. With this capital SSUs are able to set up the headquarters in their home market, typically a well-developed market in a Western country. Despite the disadvantage of higher costs, their competitive advantage enables them to generate new jobs in the home market by employing high-end engineers, marketing professionals and well educated managers. [citation needed]